The Atelier & Co. Nabs Julia Wei As New CEO

(MENAFN- PRovoke) SINGAPORE - The Atelier & Co. (TAC) has named Julia Wei (pictured right) as its new CEO. Wei, an accomplished business leader in marketing, creative and communications including her most recent tenure as CEO of Singapore for communications firm Edelman, will spearhead the company's growth.

In her role as CEO, Wei will be responsible for operational success, strategic expansion, and growing the firm's influence in the luxury segment. Her extensive industry experience, particularly in business-to-business (B2B) partnerships, will be instrumental in expanding the team's capabilities and deepening client relationships.

She will be working closely with Lelian Chew, Founder of TAC Holdings and Sarra Chhoa, Executive Director, to further strengthen the company's three brands. These are The Atelier & Co., The Floral Atelier and The Wedding Atelier.

“Wei represents TAC's foundational commitment to deepening and strengthening our capabilities in delivering strategic, creative and executional excellence for clients. I look forward to working closely with Wei and Chew on the firm's strategic initiatives, development and growth of our people, and to realize incredible bespoke experiences for our clients,” said Chhoa.

Wei was previously the CEO of Edelman Singapore, a role she held for jsut under three years,. She has also had stints in AKA Asia, Lazada Group and The Secret Little Agency in her career.

“It's been an exciting few years for TAC Holdings as we've witnessed growing demand for our brand of services and access - to create exceptional experiences for the ultra luxury segment," added Chew.“I'm thrilled to have Wei on board to help further strengthen our capabilities and deepen our client relationships. Having been my sounding board and confidant from the very start, there has never been anyone else in my mind for the role of CEO. Together, we'll be a force to be reckoned with in the luxury experiential space, and I can't wait to create magic together for our clients."

Wei and Chew share a close personal friendship, dating back 30 years including their time in junior college where Julia was the publicity manager for Chew's campaign running for student council. She has been informally consulting TAC Holdings for over a decade, supporting key milestones such as The Wedding Atelier's Hong Kong launch in 2014 and The Floral Atelier's Singapore launch in 2015.

“I am excited to partner with Chew and Chhoa to lead TAC Holdings into its next chapter of growth,” said Wei .“I have long admired Chew's vision and the brand's ability to create world-class experiences for the ultra luxury segment. I look forward to further elevating our work, strengthening partnerships, and expanding our breadth of services in this space.”

With a presence in Singapore, Hong Kong, and China, TAC Holdings is renowned for its work with some of the world's most prestigious brands and individuals. This includes VIP client experiences for luxury brands and corporate clients such as financial institutions, as well as strategic projects for state-level dignitaries and private clients. The firm has extensive experience partnering private banks on the wealth management side and metal cards on the consumer banking side.

Notable past clients and projects include the DIOR Café pop-up in Singapore, the Singapore Art Week opening party, a benefit gala for former U.S. President Barack Obama as well as engagements for the likes of Citibank, DBS and Visa. The company is also behind the world's largest drone reveal show for heiress Kim Lim and the annual Christmas Atelier market.

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