Registration Open For Riyadh, Jeddah Halal Mission

(MENAFN- Brazil-Arab News Agency (ANBA)) São Paulo – The Halal do Brasil project is now accepting registrations from Brazilian food and beverage companies interested in joining a business mission to Saudi Arabia. The trip will take place from May 11 to 16, with activities scheduled in Riyadh and Jeddah. Part of the period coincides with Saudi Food Show. The mission aims to promote Brazilian halal products to the Saudi market, with halal meaning fit for Muslim consumption.

On Monday (24), interested companies were informed about the details of the mission during a webinar organized by those spearheading the Halal do Brasil project, the Arab-Brazilian Chamber of Commerce (ABCC ) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil). The project focuses on training companies, such as providing support for obtaining halal certification, and on commercial promotion. The mission to Saudi Arabia will be the first promotional activity of 2025.

Fernanda Dantas presented the mission in a webinar

According to Fernanda Dantas, the Internationalization Projects Manager at the ABCC, who spoke at the event, to participate in the mission, companies must be from the food and beverage sector, be exporters or have an interest in exporting, have halal certification or an interest in obtaining it, and join the Halal do Brasil project if not already a member. The price to join the mission is USD 700.

The program will include business meetings with international buyers, a market seminar, targeted tours, and a visit to the Saudi Food Show, all supported by the Halal do Brasil project. The activities scheduled for May 11 to 15 will take place in Riyadh, the capital of Saudi Arabia, where the Saudi Food Show will also be held from May 12 to 14. On the other two days of the mission, May 15 and 16, the program will take place in Jeddah, the second-largest city in the Arab country.

Paula Soares: Encouragement to participate in the trip

Saudi Arabia boasts the largest economy in the Arab world, with a population of 33.2 million people and a gross domestic product of USD 1.1 trillion. While presenting these figures in the webinar, ABCC Market Intelligence Manager Marcus Vinicius mentioned that the halal market is predominant in the country, as Muslims make up almost the entire population.

Marcus Vinicius said that despite Saudi Arabia's efforts to locally develop food production, imports remain substantial.“The halal food sector in Saudi Arabia generates USD 5 billion annually. Saudi Arabia is a major food importer,” he said, highlighting an 18% increase in the sector's imports over the past three years. Leading imported foods in Saudi Arabia are rice, chicken meat, wheat, food ingredients, sugar, corn, cheese and cream cheese, cakes, cookies and pasta, milk and cream, and malt.

Saudi Food Show

ApexBrasil organizes Brazil's participation in the Saudi Food Show and shared some information about the Brazilian presence with the webinar audience. According to the presentation by analyst Danielle Freire, the group set to participate is already confirmed. The previous edition of the Saudi Food Show attracted over 40,000 visitors from 101 countries and 1,000 exhibitors.“We've noticed a higher demand from companies wanting to participate in the fair and more buyers seeking this event to find producers,” she said, highlighting the positive indicators of the fair, despite it being relatively new.

The webinar was opened by the Director of Institutional Relations at the ABCC, Fernanda Baltazar, and the Coordinator of Agribusiness at ApexBrasil, Paula Soares, who encouraged companies to participate in the mission. The Head of ApexBrasil's International Office in Dubai, Tatiana Riera, also spoke at the online event, giving a presentation on the agency's work and how it can assist Brazilian companies in entering the international market. The presentation and moderation of the webinar were led by the Internationalization Projects Analyst at the ABCC, Mariana Nunes dos Santos.

Quick facts:

Trade mission – Saudi Arabia
Organized by the Halal do Brasil project
From May 11 to 16, 2025
Registration and information: ...

Read more:
Brazilian halal project firms enter 9 new markets

Translated by Guilherme Miranda

©Fayez Nureldine/AFPScreenshot/ZoomReprodução/Zoom

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