
Forpsyte Talent Assessments (Formerly Workforce Lifecycle Analytics) Unveils A Bold New Rebrand
Reflecting an Organizational Transition and a Fresh Vision Focused on Talent Management, Assessments, and Analytics
DALLAS, TX, UNITED STATES, February 18, 2025 /EINPresswire / -- Workforce Lifecycle Analytics (WLA) recently merged with Talent Assessment and Development Solutions (TAADS) and has been primarily focused on the talent assessment and employee engagement survey market since 2019. We will now be branded as ForPsyte, to establish a stronger foothold in talent management/assessment while still focusing secondarily on employee listening and organizational effectiveness.This marks a bold evolution in its mission to empower data-driven talent decisions that optimize business performance while enabling employees to reach their full potential. This strategic transformation encompasses a new visual identity, enhanced digital presence, and sharpened focus on delivering scientifically validated assessment and survey solutions that transform organizations through predictive insights and evidence-based methods.
"ForPsyte's rebrand marks a pivotal moment in our journey, we have invested heavily in the research, development, and validation of our assessment tools and technology for the last few years. We are now strategically focusing more on our talent management and assessment capabilities," said Brandon Jordan, CEO & Founder. "Our new identity reflects our ability to help organizations through tools and technology while maintaining the personal consultative touch we have had all along. We will help companies become more productive through their employees and make people happier by ensuring they can reach their potential by being matched to the right jobs and organization."
The relaunch and rebrand includes:
1. Refined Strategic Focus: A primary and sharpened focus on delivering measurable results through data-driven talent assessment solutions
2. Expanded Service Offerings: Comprehensive talent assessment solutions including talent assessments (behavioral personality, cognitive ability, situational judgment) and employee engagement surveys
3. Assessment Analytics Dashboard: A sophisticated platform providing real-time insights and predictive analytics for informed decision-making
4. Refreshed Visual Identity: A modern, vibrant design reflecting ForPsyte's innovative spirit and dedication to excellence
5. Enhanced Digital Platform: A sleek, intuitive website interface that better serves clients and communicates our value
6. Client Success Program: A structured approach to ensuring client satisfaction through dedicated support, training resources, and implementation guidance
7. Research-Based Methodology: Focus on scientific validation and continuous research to ensure accurate and reliable assessments that predict business and performance outcomes
The new website, forpsyte , showcases the full breadth of ForPsyte's offerings and enhances the experience for visitors seeking to learn more about its services and approach.
“We must evolve just as industries and the companies we work with continue to,” added Zac Ingram, Chief Technology Officer.“This partnership, merger, and rebrand ensures we are positioned to meet the future talent needs of our clients while staying true to our core values of innovation, collaboration, and results-driven service.” For more information about ForPsyte's rebrand and the services it offers, visit forpsyte.
About ForPsyte
ForPsyte delivers scientifically validated talent assessments and employee survey solutions that transform organizational performance through predictive assessments and data-driven insights. We combine psychological science with advanced analytics to help you make better people decisions at every stage of the employee lifecycle.
Brandon Jordan
ForPsyte
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