JETSYNTHESYS ANNOUNCES ‘LENSKART’ CO-FOUNDED BY PEYUSH BANSAL AS OWNER OF DELHI FRANCHISE FOR GLOBAL E-CRICKET PREMIER LEAGUE SEASON 2

(MENAFN- Adfactors PR) Bengaluru, 13th February 2025: JetSynthesys, a global leader in digital entertainment and technology is excited to announce Lenskart, Asia’s leading eyewear brand, as the proud owner of the Delhi franchise for the highly anticipated second season of the Global e-Cricket Premier League (GEPL).

JetSynthesys’ Global e-Cricket Premier League (GEPL), the world's largest e-cricket and entertainment league, is played on Real Cricket, which has amassed over 300 million lifetime downloads. GEPL has experienced a significant fivefold increase in player interest i.e 910K in compared to Season 1, this partnership has the potential to reach an unprecedented scale of digital screen users. The inaugural season drew over 200,000 registrations, culminating in the selection of 48 elite players across eight teams. With a staggering multiplatform reach of 70 million+ and 2.4 million+ minutes of streamed content on JioCinema and Sports18, GEPL has quickly established itself as a trailblazer in cricket esports.
The association with the Delhi franchise signifies an intermingling of innovation, leadership, and passion, elevating the league’s mission to redefine competitive gaming and foster cricket fandom in the digital era.
Mr. Rajan Navani, CEO and Founder of JetSynthesys, said, “We are thrilled to have Lenskart join us as the franchise owner of Delhi. Peyush Bansal’s visionary leadership, combined with the immense popularity of cricket in India, aligns perfectly with our mission to bring esports to the masses, just like the IPL did for traditional cricket. This collaboration will further our goal of building a truly global platform, enabling GEPL to connect with fans from all walks of life and create new grassroots opportunities for aspiring players.”
Commenting on his association with GEPL, Mr. Peyush Bansal, co-founder, Lenskart said, “Our goal is simple: to ensure that gamers can enjoy their passion without compromising their eye health. The Digital gaming community is growing rapidly and so is the need for high-performance eyewear that helps them hustle through extended gameplay sessions. We want gamers to play at their best, and we are committed to building eyewear that enables that”
Rohit Potphode, CEO & League Commissioner of GEPL, added, “Having Lenskart join the league as a franchise owner is a landmark moment for GEPL. Peyush Bansal’s passion for technology and innovation will undoubtedly infuse fresh energy into the ecosystem. With Season 2 poised to be bigger and better, we are confident his involvement will help raise the bar for cricket esports”
Lenskart is well-known for its innovations in eyewear. Building products with a purpose is at the core of their design philosophy. With their recent launch of audio eyewear Phonic, they aim to empower users with products that simplify their life, while being functional and stylish. With their partnership with eSports, Lenskart aims to engage more closely with gamers and enable them to stay focused and comfortable during long playing hours with digital screens.
Building on the success of its debut, Season 2 of GEPL will feature an expanded team format, advanced league dynamics, and heightened competitive intensity. Players and fans can expect cutting-edge gameplay through Real Cricket 24, renowned for its strategic depth and realism. The season will conclude with a high-octane finale in March 2025, where top teams will compete for the prestigious title of ‘e-Cricket Icon’ on the global stage.

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