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G-SHOCK Unveils The G-STEEL Fine Metallic Series - A Decade In The Making
The series introduces the revolutionary Tough Silicone band – now launching after over a decade of development. Designed for superior flexibility, comfort, and strength, this cutting-edge band offers the perfect balance of functionality and style. A protective urethane sheet increases abrasion resistance, while the sleek silver or gold vapor deposition on the underside adds a refined touch that seamlessly pairs with the metal bezel.
For added durability, the collection features a shock-resistant metal bezel that creates a seamless, polished look. The glass-fiber-reinforced resin case is encased in a stainless-steel bezel, with each complex bezel form meticulously crafted through forging, cutting, and polishing. Separate hairlines and mirror finishes are applied to individual surfaces, enhancing these exceptional timepieces' texture and visual appeal.
The G-STEEL Fine Metallic Series is a testament to Casio's unwavering dedication to pushing the boundaries of design and technology. By blending G-SHOCK's signature durability with cutting-edge style, the collection not only speaks to loyal G-SHOCK enthusiasts but also attracts a new generation of consumers with its fashion-forward, slimmer profiles. With meticulously crafted details, this series underscores Casio's vision for the future, creating timepieces that are as innovative as they are iconic.
The new collection comes equipped with the following features:
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Shock-resistant structure
200-meter water resistance
1/100-second stopwatch
Countdown timer
Multi-function alarm (GM5600)
5 daily alarms (GM2100)
Flash alert
LED backlight (Super Illuminator) (GM5600)
Double LED light (Super Illuminator) (GM2100)
Hand shift feature (GM2100)
World time (48 cities) (GM2100)
The G-STEEL Fine Metallic Series will retail from $240-$280 at select retailers, gshock, and the G-SHOCK Soho store. For more information about new releases and the G-SHOCK brand, visit href="" rel="nofollow" casio/u .
About G-SHOCK
CASIO's shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe's dream of 'creating a watch that never breaks'. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as 'the toughest watch of all time'. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe's mantra "never, never give up."
FOR MEDIA INQUIRIES CONTACT:
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Sue VanderSchans / Cecilia Lederer
CASIO AMERICA, INC.
(973) 361-5400
[email protected]
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SOURCE Casio America, Inc.
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