'New TAG Heuer Formula 1 Chronograph Collection More Than Just A Watch'

Doha, Qatar: The new TAG Heuer Formula 1 Chronograph collection is more than just a watch-it's a tribute to the brand's storied legacy in motorsport. With TAG Heuer reclaiming its role as the official timekeeper of Formula 1 and the collection embodies speed, precision, and bold aesthetics, Lamia Rault, Managing Director of TAG Heuer for the Middle East, India, Africa, and Türkiye, has said.

Speaking on the sidelines of the Doha Jewellery & Watches exhibition 2025, Rault shared insights into the brand's latest collections unveiled at LVMH Watch Week 2025.

“From the adrenaline-fueled Formula 1 Chronograph to the elegant Carrera Date and the sophisticated Carrera Chronograph Tourbillon, TAG Heuer continues to push boundaries in design, craftsmanship, and avant-garde,” she said.

According to Rault, the collection incorporates aerodynamic lines and micro-perforations in the case and bezel, drawing inspiration from the high-octane world of F1 racing.“These watches are designed to reflect the dynamism and energy of Formula 1,” she explained. The vibrant color palettes, luminous indexes, and skeletonized hands further enhance their sporty appeal.

One standout piece is the special edition created in collaboration with Oracle Red Bull Racing. Featuring a titanium case and a checkered dial pattern, this model celebrates TAG Heuer's partnership with one of the most iconic teams in motorsport.“It's not just a watch; it's a celebration of our shared passion for performance and innovation,” said Rault.

For fans of motorsports and luxury timepieces alike, the Formula 1 Chronograph collection offers a perfect blend of functionality, style, and exclusivity. The Carrera Date collection has long been synonymous with TAG Heuer's racing DNA, but the 2025 expansion introduces a refreshing update tailored to modern sensibilities. Two new 36mm models in soft pastel shades-powdery pink and lilac-are set to captivate audiences worldwide.

“These additions bring a fresh, feminine twist to the iconic Carrera line,” Rault noted. The gradient track surrounding the dial nods to the collection's racing heritage, while 11 diamonds adorning the dial add a touch of understated glamour.

The 36mm size pays homage to the original Carrera design, ensuring comfort and versatility for all wrist sizes.“Our goal was to create something that balances playful elegance with timeless appeal,” Rault added.

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