Global Healthcare CRM Market To Reach USD 37.09 Billion By 2032, Growing At A 9.19% CAGR - SNS Insider

(MENAFN- GlobeNewsWire - Nasdaq) Healthcare CRM market growth is driven by increasing patient engagement initiatives, digital transformation, and automation in healthcare services.

Pune, Feb. 05, 2025 (GLOBE NEWSWIRE) -- Healthcare CRM Market Size & Growth Analysis:

According to SNS Insider report published in February 2025, the global Healthcare CRM Market size was valued at USD 16.84 billion in 2023 and is projected to reach USD 37.09 billion by 2032, growing at a CAGR of 9.19% over the forecast period from 2024 to 2032. The rapid growth in the adoption of CRM software and services, driven by the increasing demand for patient engagement, operational efficiency, and improved customer relationships, is propelling market expansion.

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Healthcare CRM Market Overview

The healthcare CRM market has seen significant growth in recent years, primarily due to the increasing need for digitalization and automation within the healthcare sector. With hospitals, clinics, pharmaceutical companies, and healthcare providers seeking to improve patient engagement, streamline operations, and manage relationships more effectively, CRM systems have become an essential tool. The market is characterized by a shift towards cloud-based solutions, allowing for greater flexibility, scalability, and cost-effectiveness. Additionally, the integration of artificial intelligence (AI) and predictive analytics has further enhanced CRM software capabilities, allowing healthcare organizations to personalize patient experiences and improve clinical outcomes. The demand for CRM systems is driven by the need for healthcare providers to offer seamless, data-driven, and personalized services that align with modern patient expectations.

The growing complexity of healthcare operations, the need for compliance with regulatory standards, and the increasing demand for patient-centric care are key factors influencing the market. Moreover, the increasing adoption of telemedicine and remote patient monitoring has further amplified the demand for CRM solutions that can integrate across multiple platforms, providing a 360-degree view of patient interactions. Furthermore, healthcare CRM solutions that support marketing automation, lead management, and sales forecasting are expected to dominate the market as providers focus on improving their service offerings and enhancing operational efficiencies.

Key Healthcare CRM Market Companies Profiled

• Microsoft (Redmond, Washington, USA)
• Oracle (Cerner Corporation) (Austin, Texas, USA)
• IBM (Armonk, New York, USA)
• SAP (Walldorf, Germany)
• Accenture (Dublin, Ireland)
• Zoho Corporation (Chennai, India)
• hc1 (Indianapolis, Indiana, USA)
• LeadSquared (Bengaluru, India)
• Salesforce (San Francisco, California, USA)
• Veeva Systems (Pleasanton, California, USA)
• Talisma (Bengaluru, India)
• Alvaria (Westford, Massachusetts, USA)
• NICE (Ra'anana, Israel)
• Verint Systems Inc. (Melville, New York, USA)
• Creatio (Boston, Massachusetts, USA)
• Cured (Acquired by Innovaccer Inc.) (San Francisco, California, USA)
• Actium Health (Palo Alto, California, USA)
• Keona Health (Chapel Hill, North Carolina, USA)
• MediCRM.ai (Denver, Colorado, USA)

Healthcare CRM Market Report Scope

Report Attributes	Details
Market Size in 2023	US$ 16.84 billion
Market Size by 2032	US$ 37.09 billion
CAGR	CAGR of 9.19% From 2024 to 2032
Base Year	2023
Forecast Period	2024-2032
Historical Data	2020-2022
Key Regional Coverage	North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]), Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East]), Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia Rest of Latin America)
Key Growth Drivers	Digital transformation, patient engagement, and automation in healthcare services.

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Segment Analysis

By Component

The software segment held a dominant share of 53.4% of the healthcare CRM market in 2023, fueled by the widespread adoption of CRM solutions to enhance patient engagement, optimize workflows, and improve data-driven decision-making. Healthcare organizations are increasingly relying on CRM software to automate administrative tasks, enhance communication, and streamline operations. Cloud-based CRM platforms, which offer cost-effectiveness and seamless integration with existing healthcare systems, are also gaining significant traction.

By Functionality

The sales segment emerged as the largest functionality segment in the healthcare CRM market in 2023, capturing 31.2% of the total market share. Sales CRM solutions help healthcare providers and pharmaceutical companies streamline sales processes, improve lead management, and optimize customer relationship strategies. This segment's dominance is attributed to the rising need for efficient sales tracking, lead generation, and sales automation, particularly in the healthcare and pharmaceutical sectors.

Healthcare CRM Market Segmentation

By Component

• Software
• Solutions

By Functionality

• Customer Service and Support
• Digital Commerce
• Marketing
• Sales
• Cross -CRM

By Deployment mode

• On-premise Model
• Cloud/Web-based Model

By End Use

• Healthcare Providers
• Healthcare Payers
• Life Sciences Industry

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Regional Analysis

North America held the largest share of the healthcare CRM market, driven by advanced digital infrastructure, favorable regulatory policies, and the growing need for operational efficiency in healthcare organizations. The U.S. is the major contributor to this region's dominance, with widespread adoption of CRM solutions among hospitals, clinics, and pharmaceutical companies. The region's growth is further supported by continuous investments in healthcare technology and innovation.

The Asia Pacific region is expected to experience the highest growth rate during the forecast period, driven by rapid digital transformation in healthcare, increasing adoption of telemedicine, and growing healthcare investments. The rising elderly population and the demand for improved patient care systems are further driving the adoption of healthcare CRM solutions. Countries such as India and China are major contributors to the region's expansion, with significant healthcare reforms promoting CRM technology adoption.

Statistical Insights and Trends Reporting for the Healthcare CRM Market

• Healthcare organizations saw a 30% increase in CRM system adoption globally in 2023, enhancing patient engagement and operational efficiency.
• 65% of healthcare organizations adopted cloud-based CRM solutions, offering scalability, cost-effectiveness, and real-time patient management.
• Global spending on CRM solutions surpassed USD 8.5 billion in 2023, reflecting the sector's growing commitment to improving patient relationships.
• Mobile CRM solutions grew by 20% year-on-year, driven by demand for real-time patient data access and better care coordination.
• 35% of healthcare organizations incorporated AI-powered CRM features, such as predictive analytics and automated patient follow-ups, to enhance care delivery.

Recent Developments

• Dec 2024 : Veeva Systems introduced two AI-powered innovations-Vault CRM Bot and Vault CRM Voice Control-designed to enhance productivity in the life sciences sector. These capabilities, available by late 2025, integrate advanced technologies like a large language model and Apple Intelligence for voice command operation.
• Nov 2024 : DKSH Healthcare and Euris launched "ConnectPlus," a comprehensive CRM and Multi-Channel Engagement (MCE) platform aimed at improving healthcare distribution across APAC. The platform, introduced in January 2025, optimizes omnichannel strategies and commercial efficiency in Thailand.
• Aug 2024 : Keiron expanded its healthcare CRM platform to Colombia, enhancing the local market's patient experience with omnichannel solutions and seamless integration with clinical systems.

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Table of Contents – Major Key Points

1. Introduction

2. Executive Summary

3. Research Methodology

4. Market Dynamics Impact Analysis

5. Statistical Insights and Trends Reporting

6. Competitive Landscape

7. Healthcare CRM Market by Component

8. Healthcare CRM Market by Functionality

9. Healthcare CRM Market by Deployment mode

10. Healthcare CRM Market by End Use

11. Regional Analysis

12. Company Profiles

13. Use Cases and Best Practices

14. Conclusion

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