(MENAFN- PR Newswire)
Summit to Convene Prominent U.K. Journalists and industry Leaders, including Kamal Ahmed, Joanna Gosling, Sam McAlister and more
Stagwell to Unveil a New U.K. Version of the News Advertising Study, Highlight the Power of the News Audience and Debunk Common Brand Safety Misconceptions
LONDON, Sept. 18, 2024 /PRNewswire/ --
Stagwell
(NASDAQ:
STGW ) today announced the speakers for its London Future of News summit coming up on September 26, 2024, at Stagwell's EMEA headquarters in London's Blue Fin Building.
During the event, Stagwell will debut groundbreaking research conducted by HarrisX fielded among 25,000 U.K. respondents. Tailored specifically to the U.K. consumer marketplace, this study builds upon Stagwell's News Advertising Study released in May , which proved it is safe for brands to advertise adjacent to quality news content agnostic of the topic.
Continue Reading
Stagwell's Future of News initiative heads to London
"Brands are missing out by not advertising in quality news," said Chairman and CEO of Stagwell Mark Penn. "News is a critical marketing vehicle essential to business success, and we're excited to expand our future of News initiative to the U.K. and share our findings on a global stage."
Stagwell is proud to introduce new partners across publishing and the industry to our Future of News initiative. These partners include The Associated Press, Conscious Advertising Network, Gannett, The Guardian US, The Hill, The Independent, NewsNation, Newsweek, Nexstar, New York Post, Ozone, The Rebooting, Reuters, USA Today and World Media Group. These publishers and industry leaders will join Stagwell's existing cohort including Ad Fontes Media, Axel Springer, Axios, Business Insider, POLITICO, The
New York Times, The Trade Desk, The Wall Street Journal and The Washington Post.
"Our May study debunked myths around brand safety in news and identified a significant, under-tapped audience of news consumers," said Founder and CEO of HarrisX Dritan Nesho. "Time and again we're seeing that ads appearing next to so-called 'not brand safe' news content perform just as well as ads next to 'brand safe' content. The findings of our U.K. study are decisive."
The summit will commence with Penn unveiling the research results, followed by two panel discussions:
Panel I: Being A Journalist Today – Stories from the Field: A moderated conversation about the journalists today who are breaking down barriers, holding truth to power, and shining a light on the issues that matter most- despite the most difficult and dangerous of circumstances, featuring:
Kamal Ahmed, Director of Audio and Presenter, The Daily Telegraph
Matt
Barbet, Anchor, Sky News
James
Harding, Editor & Founder, Tortoise Media
Sam
McAlister, Author, Executive Producer and LSE Senior Fellow
Spriha Srivastava, International Executive Editor, Business Insider
Jerome
Starkey, Defence Editor, The Sun
Moderated by Joanna Gosling, Author, Broadcaster and Journalist
Panel II: Why News Works for Brands: Investment in advertising on news platforms is not only brand safe, but also lends itself to a strong return on investment. This session will be an interactive dialogue with business leaders sharing their perspectives on the value of news and how to maximize impact through tailored marketing, featuring:
Ross Easton, Director of External Affairs, Energy Networks Association
Mark Evans, Marketing Society Honorary Fellow and Executive
Marketeer
Tina
Fegent, Co-Chair, Conscious Advertising Network
Moderated by Mark Penn, Chairman and CEO,
Stagwell
To learn more and get involved, contact [email protected] .
About Stagwell
Stagwell (NASDAQ:
STGW ) is the challenger network built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at
.
About HarrisX
HarrisX is a leading global research consultancy that regularly conducts major market research, public policy polling and social science studies and consulting engagements in more than 40 countries around the world. It is a proud member of Stagwell Global (STGW). Learn more at .
Contact
Madison Wick
[email protected]
SOURCE Stagwell Inc.
WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE?
440k+
Newsrooms &
Influencers
9k+
Digital Media
Outlets
270k+
Journalists
Opted In
GET STARTED
MENAFN18092024003732001241ID1108687678
Legal Disclaimer:
MENAFN provides the information “as is” without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the provider above.