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Personalization drives new consumer behaviors in the post-COVID world, as consumers increasingly expect tailored content and offers that cater to their individual needs and preferences.” - Johnny Diggz, SVP of Partnerships at Remixed
ORLANDO, FL, UNITED STATES, September 11, 2024 /EINPresswire / -- The COVID-19 pandemic has drastically altered the branding & marketing landscape, prompting businesses to rethink strategies and adapt to new consumer behaviors.
In the post-COVID world, marketers now focus on digital transformation, customer-centric approaches, and agile strategies to navigate emerging uncertainties and opportunities. The shift to online shopping, remote work, and virtual events further highlights the need for a robust digital presence.
Omnichannel marketing has emerged as a key advertising strategy, with businesses creating seamless, holistic experiences across multiple platforms. This multifaceted approach ensures customers enjoy a consistent and engaging experience, regardless of their chosen channel.
According to Remixed's Senior Vice President of Partnerships, Johnny Diggz, "Personalization drives new consumer behaviors in the post-COVID world, as consumers increasingly expect tailored content and offers that cater to their individual needs and preferences."
For example, a clothing retailer's ad agency might use data from a customer's online browsing history to:
1. Send personalized email recommendations
2. Display those same items prominently when the customer uses the company's mobile app
3. Provide tailored suggestions through a sales associate when the customer visits a physical store
4. This creates a cohesive and personalized shopping experience across all touchpoints.
The emphasis on social responsibility and authenticity has also grown in importance. The pandemic heightened awareness of social and environmental issues, leading consumers to support brands that demonstrate genuine concern for their well-being and the planet. Marketers now prioritize:
. Transparent communication
. Sustainable practices
. Community engagement
By aligning their brand values with those of their customers, businesses forge deeper and more meaningful connections in this post-COVID era.
Douglas Berger
REMIXED
+1 407-283-7369
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MENAFN provides the information “as is” without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the provider above.