Zendesk Consolidates Global PR Business With Axicom

7/24/2024 7:37:22 PM

(MENAFN- PRovoke) SAN FRANCISCO - Zendesk has consolidated its PR business with Axicom, which the customer service platform has named its global PR agency of record.

Axicom has handled Zendesk's US business for a little over a year and is now expanding its remit to include the UK, France, Germany and Australia. The company previously worked with
agencies including Hotwire and Edelman in Europe.

Axicom is charged with elevating Zendesk's position as the market leader in customer experience on a global scale. The agency will support corporate, product communications and customer storytelling, with a focus on Zendesk AI.

Axicom winning Zendesk's global business comes in conjunction with the company appointing a new chief communications officer, Sarah Gavin.

Seattle-based Sarah Gavin brings over two decades of strategic communications experience to the role. Gavin was formerly the head of Google Cloud storytelling and prior to that the senior VP, global communications & corporate brand lead for Expedia. She replaces Stephanie Barnes.

“I am thrilled to be joining Zendesk as their chief communications officer at this important moment in our journey,” Gavin said.“Zendesk has long been recognized as a leader in customer experience technology, and we are uniquely positioned to shape the future of the industry with our groundbreaking approach to AI. I look forward to working with the talented team both here at Zendesk and with Axicom to tell our story on a global scale.”

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