Morocco's tourism sector sees 14 percent surge in 2024

(MENAFN) Tourism in Morocco has witnessed an extraordinary surge in 2024, achieving unprecedented levels largely due to the country's strategic and effective promotional efforts. In just the first half of this year, Morocco successfully attracted 7.4 million tourists, a figure that sets a new record for the nation. A recent statement from the Moroccan Ministry of Tourism highlighted a 14 percent increase in the number of foreign tourists visiting the country from January to the end of May when compared to the same period last year.

European tourists represent the largest segment of international visitors to Morocco, consistently contributing to the vibrant influx of tourists. Tourism plays an indispensable role in the Moroccan economy, contributing a significant 7 percent to the GDP. Former Minister of Tourism, Lahcen Haddad, attributes this remarkable achievement to a confluence of several critical factors. Haddad elaborated that Morocco's enduring stability and high security levels are pivotal to its tourism success, emphasizing that these elements form the bedrock of a prosperous tourism sector.

Furthermore, the spokesman underscored that Moroccan tourism has evolved into a globally recognized brand over recent years. A notable highlight is the city of Marrakech, which has emerged as a premier destination that draws a diverse array of tourists from all over the world. Marrakech’s appeal is further amplified by its ability to attract world-renowned celebrities, thereby enhancing its reputation as an elite international tourist spot. The city’s rich cultural heritage, vibrant markets, and luxurious accommodations contribute to its allure, making it a magnet for travelers seeking both adventure and relaxation.

In addition to Marrakech, other Moroccan cities and regions have also benefited from the tourism boom, each offering unique attractions and experiences that cater to a wide range of preferences. This widespread appeal and the continuous efforts to improve tourism infrastructure have solidified Morocco's position as a top choice for travelers worldwide.

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