Beaconstac Becomes Uniqode: A Platform Bridging The Gap Between Physical And Digital World

6/21/2024 3:05:41 AM

(MENAFN- ForPressRelease) Bangalore, June 20, 2024: Beaconstac, a leading QR Code-based solution provider, unveiled its new identity and brand name - Uniqode. The decision to rebrand reflects the companyâ€TMs evolution beyond its original beacon technology roots. It underscores the companyâ€TMs vision to seamlessly connect the physical and digital realms by revolutionizing customer engagement.

Uniqodeâ€TMs distinctive digital codes will empower businesses to create a dynamic â€œphygitalâ€ experience. By bridging the gap between in-person interactions (IRL) and online engagements (URL), Uniqode ensures that brands can engage with their audience precisely when and where it matters. These unique codes resonate with consumers, enabling seamless transitions from physical to digital and vice versa.

Mr. Sharat Portharaju, Co-Founder & CEO of Uniqode, emphasizes that the rebranding represents more than an update itâ€TMs a declaration of intent. â€œWeâ€TMre Uniqode, and weâ€TMre here to connect the planet, one unique code at a time. The companyâ€TMs commitment to rewriting the rules of connection will create meaningful experiences for both businesses and consumers.â€

While Uniqode serves a global clientele, its presence in India holds special significance. Co-Founder and CTO, Mr. Ravi Pratap explains, â€œSharat and I are both based in India, and 80% of our employees work here. Uniqodeâ€TMs homegrown narrative resonates with local talent and potential investors. As the team expands, Uniqode aims to attract top talent and foster strategic partnerships within the Indian market. This local focus aligns seamlessly with the companyâ€TMs global vision.â€

Uniqodeâ€TMs QR Codes have led to impressive success stories across various industries. With a focus on hospitality, consumer goods, retail, and real estate, its technology has made a significant impact. For instance, Lionsgate, a major entertainment company, experienced over 12,000 interactions through personalized QR Codes. These codes enhanced viewer engagement with their content, resulting in increased viewership and interest in their movies and shows. Similarly, Flipkart, Indiaâ€TMs leading e-commerce platform, recorded over 2 million scans on their TV ads using Uniqodeâ€TMs QR Code technology. This drove significant traffic to their online store and boosted purchases. In a short span of time, Uniqode has proven effective in enhancing customer engagement, tracking user interactions, and driving substantial business outcomes.
Uniqodeâ€TMs rebranding follows a year of remarkable achievements. In January 2023, the company secured $25 million in a Series A funding roundâ€”an investment that has fueled expansion and innovation.

With over 50,000 businesses relying on Uniqode for QR code-based interactions, the platform has successfully collaborated with prestigious brands such as Pepsi, Revlon, Amazon, Deloitte Digital, Nestle, Toyota, WWF, Marriott, and The New York Times.

About Uniqode:

Uniqode\'s vision is to enable digital connections with every physical object and place on the planet. Our platform offers a complete QR Code lifecycle management & analytics solution that is used by over 50,000 businesses around the world to build direct relationships, grow lifetime revenue, and acquire first-party data in industries ranging from consumer goods, hospitality, retail, and real estate.

Uniqode deploys high-converting QR Codes at any scale effortlessly.

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