Amaranth Color Market: Us$ 55.5 Million (2023) To Us$ 109.4 Million (2033) - Surging Demand For Clean Label Food Colors

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Germany's amaranth color market targets 4.3% CAGR, reaching US$ 7.6 Million by 2033, driven by consumer demand for transparency and natural ingredients

NEWARK, DELAWARE, UNITED STATES, September 1, 2023/EINPresswire/ -- The global amaranth color market is projected to attain a total of US$ 55.5 million by 2023. In 2033, revenue is set to reach a sum of US$ 109.4 million. Sales are likely to exhibit a 5.3% CAGR during the forecast period 2023 to 2033.

Demand for amaranth color is increasing primarily due to its natural origin and clean label appeal. Consumers are increasingly seeking food products that are free from synthetic additives, and amaranth color provides a natural alternative.

Amaranth color is commonly used as a natural food coloring agent in varifood & beverage products. As consumers increasingly seek natural and plant-based alternatives to artificial colors, demand for amaranth color in the food sector has been rising.

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The global trend toward healthy and more sustainable lifestyles has further driven demand for natural and organic products, including natural colorants such as amaranth color. This demand has been particularly strong in the food, cosmetics, and personal care sectors.

Amaranth color is derived from amaranth plants, which contain bioactive compounds such as betalains and anthocyanins. These compounds have been associated with potential health benefits. A few of these include antioxidant and anti-inflammatory properties, which have further boosted its popularity.

The visual appeal of food products plays a crucial role in consumer purchasing decisions. Amaranth color might enhance the aesthetic appearance of varifood items such as baked goods, cereals, snacks, and beverages.

The vibrant red hue provided by the amaranth color adds visual excitement and attractiveness to these products on store shelves. There is a rising consciousness among consumers about the potential health risks associated with artificial colors.

There is an increasing preference for naturally derived coloring options such as amaranth that offer similar visual impact without compromising safety. Versatility of amaranth color allows it to be used in a wide range of applications across different segments of the food sector.

Such flexibility might make it appropriate for manufacturers who pursue one solution that can be used in multiple product categories. These include cereals, baked goods, snacks, and beverages.

Key Takeaways from the Amaranth Color Market Report:

The global amaranth color industry propelled at 2% CAGR during the historical period from 2018 to 2022.

Demand for amaranth color in bakery, snacks, & cereal applications is expected to achieve a CAGR of 5% in the assessment period.

Powder form is expected to reach a valuation of US$ 60.2 million by the end of the forecast period.

The amaranth color industry in Germany is expected to showcase a 3% CAGR and attain a market size of US$ 7.6 million in the review period.

The amaranth industry in Canada is expected to exhibit a CAGR of 3% and reach a value of US$ 5.1 million through 2033.

“Amaranth color industry might present lucrative opportunities driven by shifting preferences for natural ingredients. The ability of manufacturers to navigate regulatory complexities while offering high-quality solutions might be crucial for their success in this competitive landscape.” – Says a lead analyst at Future Market Insights (FMI).

Who is Winning?

Key manufacturers are developing innovative amaranth color products that are stable. They have improved shelf life and met the growing demand for natural and clean-label alternatives. This involves developing high-quality and customizable color solutions.

Key companies are also seeking natural and sustainable products. They are emphasizing the use of natural sources of amaranth color extraction. This approach might align with the clean-label trend and cater to eco-conscicustomers.

For instance,

In February 2023, TRI-K Industries, Inc. introduced an innovative multi-benefit protein that provides hair protection, moisturization, and mirror-like shine. Thanks to natural proteins derived from recycled rice and baobab, along with sustainably sourced amaranth, this vegan treatment protects hair against pollution. It can also restore hair from damage caused by sunlight and oxidative stress.

Elevate Your Product Portfolio with Sustainable Amaranth Color Solutions! Buy Now for Clean-Label Excellence and Eco-Friendly Appeal:


Amaranth Color Market Outlook by Category:

By Application:

Beverage
Bakery, Snacks, and Cereals
Candy/Confectionery
Dairy
Fruit Preparations/Fillings
Meat, Poultry, Fish, and Eggs
Potatoes, Pasta, and Rice
Sauces, Soups, and Dressings
Seasonings
Pet Food

By Form:

Liquid
Powder
Gel

By Region:

North America
Latin America
Europe
East Asia
South Asia
Oceania
Middle East & Africa
Author

Nandini Roy Choudhury (Client Partner for Food & Beverages at Future Market Insights, Inc.) has 7+ years of management consulting experience. She advises industry leaders and explores off-the-eye opportunities and challenges. She puts processes and operating models in place to support their business objectives.

She has exceptional analytical skills and often brings thought leadership to the table.

Nandini has vast functional expertise in key niches, including but not limited to food ingredients, nutrition & health solutions, animal nutrition, and marine nutrients. She is also well-versed in the pharmaceuticals, biotechnology, retail, and chemical sectors, where she advises market participants to develop methodologies and strategies that deliver results.

Her core expertise lies in corporate growth strategy, sales and marketing effectiveness, acquisitions, and post-merger integration and cost reduction. Nandini has an MBA in Finance from MIT School of Business. She also holds a Bachelor's Degree in Electrical Engineering from Nagpur University, India.

Nandini has authored several publications, and quoted in journals including Beverage Industry, Bloomberg, and Wine Industry Advisor.

Explore FMI's related ongoing Coverage in the Food and Beverage Market Domain:

Wine Market : is projected to attain a valuation of US$ 2971.13 billion by 2033. Wine producers can expect a CAGR of 5.7% through 2023. The current valuation of the market is US$ 1709.27 billion in 2023.

Vanilla Bean Market : This is poised for an upward surge, with an average CAGR of 4.4% between 2023 and 2033. The market is experiencing a notable surge as consumers increasingly search for natural and organic flavors. Commencing from its current valuation of US$ 1.26 billion in 2023, the vanilla bean market value is likely to surpass US$ 1.93 billion by 2033.

Ronak Shah
Future Market Insights, Inc.
+1 845-579-5705
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