Tuesday, 02 January 2024 12:17 GMT

Brazil E-Pharmacy Market Was Valued At More Than Usd 2.10 Billion In 2022. X Herald


(MENAFN- Ameliorate Digital Consultancy) According to a survey conducted by Global Digital Shopping Index (GDSI); Brazil, India, Mexico and UAE consumers are the most satisfied countries through e-commerce shopping experiences. Brazil will be the world's 10th-fastest-growing country in retail ecommerce sales this year, after Mexico. Also, the retailers have upgraded technology and features as compared to 2021 in 2022. Pix is the popular payment gateway used by almost 70% of Brazilians. Brazil's central bank launched a CBDC pilot focused on wholesale transactions with a full rollout expected by the end of 2024, per Reuters.

The e-pharmacy market in Brazil has been experiencing significant growth in recent years. With the increasing adoption of e-commerce and digital technologies, online pharmacies have gained popularity among consumers. Brazil has specific regulations governing the online sale of medicines and healthcare products. The Brazilian Health Regulatory Agency (ANVISA) oversees the sector and has established guidelines to ensure the safety, quality, and reliability of online pharmacies. Several e-pharmacy platforms and online retailers operate in Brazil. Some notable players include Netfarma, Onofre, Panvel, and Drogasil. Additionally, traditional brick-and-mortar pharmacies have also expanded their online presence. Building consumer trust and ensuring safety in the online purchase of medicines are crucial for e-pharmacies. To mitigate risks, platforms often have stringent verification processes and adhere to legal requirements regarding prescriptions and controlled substances.

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The e-commerce sector in Brazil has been experiencing significant growth in recent years. According to the Brazilian Association of Electronic Commerce (ABComm), the country's e-commerce sector generated approximately R$126 billion (around $24 billion USD) in revenue in 2020, marking a substantial increase compared to previous years. Brazil has a large population of internet users, and the increasing access to the internet has been a driving force behind the growth of e-commerce. According to data from the Brazilian Internet Steering Committee (CGI.br), around 74% of the Brazilian population had internet access as of 2020. The widespread use of smartphones has contributed significantly to the growth of e-commerce in Brazil. Initially, e-commerce in Brazil focused mainly on consumer electronics and fashion. However, the market has diversified, and now almost all product categories are available for online purchase, including groceries, health and beauty products, home appliances, furniture, and more.

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Cross-border e-commerce has also seen growth in Brazil. Consumers are increasingly buying products from international online retailers, taking advantage of competitive prices, wider product selections, and convenience. The improvement of logistics and infrastructure has played a crucial role in the growth of e-commerce. Companies have invested in expanding their distribution networks and optimizing delivery services to reach customers across the country efficiently.

The availability of diverse digital payment methods, including credit cards, debit cards, digital wallets, and installment payment options, has facilitated the growth of e-commerce by providing convenient and secure payment options for consumers. The COVID-19 pandemic further accelerated the growth of e-commerce as more consumers turned to online shopping due to social distancing measures and lockdowns.

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Aspects covered in this report:

  • Brazil E-pharmacy market size and forecast along with its segments
  • By Drug Type (Prescription, OTC)
  • By Product Type (Skin Care, Allergy, Diabetes Care, Heart care, Orthopedic, Urology, Animal pharmacy, Naturopathy, ENT, Cold flu, vitamins & minerals, Cosmetics, Painkiller, Others)
  • On-going trends and developments
  • Top profiled companies
  • Strategic recommendation

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