(MENAFN) Snapchat has announced the launch of over 100 new shows during the holy month of Ramadan in the Middle East. The shows are in partnership with media companies and content creators, including Saudi Broadcasting Authority, MBC Group, Augustus Media, 7awi, and Rotana Media Group.
The show lineup includes popular titles such as "Netflorex," "THAT," "Marahel," "Tash Returns," "Studio 23," "Ramez Never End," and "Madraset Banat Alyoum." The offering also includes content from regional and global creators such as Saudi-based comedian Bader Saleh, food creator and entrepreneur Ahmad Alzahabi, and Amani Al-Khatahtbeh, founder of online community and show "Muslim Girl."
Snap Inc.'s General Manager for the Middle East and North Africa region, Hussein Freijeh, said that last year, Snapchat users spent 31% more time watching Ramadan content than they did in 2021. The new content will be available on Snapchat through its Discover and Spotlight sections.
Ramadan is traditionally a time for enjoying local shows in the Middle East, which were previously viewed on TV through satellite channels. However, the proliferation of the internet and social media has seen people turn to other devices for their daily dose of entertainment. Last year, there was a 167% increase in Google searches for "series" in Egypt, Saudi Arabia, and the UAE, according to the tech company's regional arm. Snapchat's partnership with trusted media partners and fan favorite creators aims to provide engaging content for users during this important time.
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