Volkswagen Middle East launches its new campaign titled “Made for Life”
Date
2/21/2023 4:19:14 AM
(MENAFN) The new "Made for Life" campaign from Volkswagen Middle East showcases the lineup of vehicles from the automaker as seen through the eyes of regional photographers.
Volkswagen's "Made for Families" campaign is being extended by the new initiative, which intends to broaden the brand's target market beyond families to include couples and singles.
Anja Petrovski, marketing director of VW Middle East, claimed, "as a people-focused brand, one of our main goals is to create content that resonates with our audience and to showcase the work of regional talent."
Photographs of Volkswagen's fleet of vehicles were taken by photographers from Saudi Arabia and the United Arab Emirates and will be utilized throughout the brand's numerous marketing platforms.
It also added, “through commissioning up-and-coming regional photographers to capture our line-up through their lens, we developed a series of authentic, humanized, vibrant and simulating images underpinning the message that Volkswagen is truly ‘Made for Life’.”
Seven photographers—Ali Murad, Nino Consorte, Ushma Dhakan, Norah Alamri, Sami Altokhais, and Omar Shaheen—are included in the campaign's initial phase.
MENAFN21022023000045014146ID1105607635
Legal Disclaimer:
MENAFN provides the information “as is” without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the provider above.