How To Write "About Us" Page For Your Business Website

Writing skills can open plenty of doors in a modern digital world. You cannot underestimate the power to influence minds, which is given to a person who can write creatively and artificially. However, writing takes a lot of time. Many business owners delegate it. To write an effective text for your website, you can opt for outsource assistance and make your life much easier. However, when you delegate something, it is crucial to understand how it works and ensure the result you get from the online writing service is satisfying enough. Read the article below to be aware of how to write an "About Us" page for your business website perfectly.

Understand the purpose

Some business owners do not realize the meaning of crucial details of their website. The power and effectiveness of an “About us” page cannot be underestimated as it can influence your business in a good way. Before you proceed with creating this essential section of your website, you need to understand the goal of its writing. Talking about the company and products is the main aim of an "About us" page or section. The focus must be on interacting with your customers and clients in a way that will allow you to make your business activities more productive. One of the core purposes is building trust with your audience that is crucial for marketing no matter you are selling products or services.

Remember about the customer

When writing an "About Us" page, you need to consider that you need to write about your business and your company's philosophy and recall specific emotions of your customer. Focus on your benefits and offers and make your customers desire to invest in your business emotionally. Make them think about why you are the best who can solve their problems.

Show the people behind the brand logo

We live in the epoch that dictates us that revealing the personalities behind big and small companies' scenes can give a lot to building trust and loyalty between brand and audience. Whether you are a solo entrepreneur or a part of a multinational corporation, you will require adding some photos of you and your team on an "About us" page. Depending on your business industry, you will moreover need to use such instruments as interviews, vlogs, blogs, podcasts that could be linked from the About us page

Introduce your unique value proposition

Defining and promoting your company’s or product’s unique selling point is among the crucial stages of launching a business. We assume that you had already determined it and can formulate and share it briefly with your potential customers. USP can be described as follows: for example, your event planning company is ecologically responsible and supports sustainability when launching projects. Point this data out on your About us page

Reveal some backstage

Backstage details draw interest and entertain your audience. Make it creatively by adding some funny moments, pictures, and videos. Hire an excellent report photographer who can see and think out of the box. Content is king today. Embrace the processes of manufacturing your products, interacting with clients, launch an excursion to your production department, etc. In other words, do not hide your processes; show them off to the world instead! A curious audience will be interesting to see what is happening behind the scenes of your brand.

Tell your brand’s story

People are striving to know the genesis of successful brands. That is why master-classes, movies, and books tell stories of world-known brands, like McDonald's, Starbucks, etc. You can include into the account such highlights of your brand's path as the launching of your first project (or product) with a short description, hiring your first employees (with a brief bio), creating your 100 product, or delivering a 100 service. Be faithful in telling the story about your business, and this honesty will impress your future clients, making them more loyal to your brand.

Be careful with selling pitches

Speaking on what to include and what to exclude when writing an “About Us” page, make sure you do not incorporate your marketing pitches into the text. Consider that USP is not a selling pitch. However, adding some soft calls to action can be appropriate. Try more telling than selling when you are talking about your business. It can sound unobvious, but this is a selling instrument too.

Add regular updates

Suppose you will keep updating the "About us" page regularly. It would help you in building trust with your future customers. They will see that there is energy in what you do. By keeping them updated on your latest news and changes, you will show the brand from various angles. Keep an eye on the latest SEO-trends, and do not afraid of experiments. Include or exclude some sections freely and analyze the reactions of the audience.

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