Abu Dhabi, United Arab Emirates – 23 March 2021: Miral, Abu Dhabi’s leading curator of magnetic experiences, announced today that Yas Island is on track to become a fully contactless destination through the adoption of FacePass. This cutting-edge contactless technology is part of Miral’s digital transformation strategy for Yas Island. Rolled out in phases across the island, it will streamline guest experiences using facial recognition, with Yas Theme Parks leading the way as the first theme parks in the region to adopt FacePass.
Mohamed Abdalla Al Zaabi, CEO of Miral commented: “We are thrilled to be pioneering the adoption of the FacePass technology within the regional leisure and entertainment industry, and delivering on our promise of creating a world-class wall-less destination using the latest technology. Yas theme parks will be the first in the region to implement complete contactless access and payment solutions. This cutting-edge functionality is in line with our digital transformation strategy, and a testament to achieving our vision of positioning Yas Island as a top global destination for entertainment, leisure and business.”
Beyond the ‘wow’ factor, this kind of contactless technology is the future for all consumer-facing businesses. Not only does it save time and provide unrivalled convenience, it largely enhances guest safety and wellbeing through touchless interaction, ensuring world-class safety measures and ease of social distancing.
Theme Parks’ Guests can expect a fully integrated experience as the technology is facilitated by the Yas Island mobile app and linked to the island’s parks and attractions’ ticketing systems and turnstiles, allowing guests and Annual Pass holders contactless access at points of entry and contactless payment via facial recognition across select retail and dining outlets.
The new feature takes contactless transactions to the next level as guests who opt-in will be able to access the parks and attractions and make payments using facial recognition as well as via other methods, including mobile. Not only will this provide convenience and quick queue-free access, the new technology will eliminate the need to physically interact with turnstiles and points of sale, including those at dining and retail outlets, a measure that will undoubtedly contribute to safeguarding the health and wellbeing of guests.
The all-new technology will be rolled out across all Yas Theme Parks with contactless access to turnstiles available across the board and contactless payments in place at select retail and dining outlets. This roll-out also includes offering Hilton Abu Dhabi Yas Island guests wristbands, of which they can use to unlock their hotel rooms, get access to Yas Theme Parks and more with just a simple touch.
The long-term digital transformation for Yas Island will see FacePass technology integrated into all Yas Island assets, from access points for residential and communal areas to retail and F&B destinations.
Guests wishing to make use of the technology may do so by downloading Yas Island mobile app from the Google Play or App Store through these links:
Apple Store: https://apps.apple.com/us/app/yas-island/id1158907446
Google Play: https://play.google.com/store/apps/details?id=com.yas.app&hl=en
About Miral
Miral is Abu Dhabi's creator of destinations, uniting people and places through unique, immersive and exciting experiences. Responsible for the development and management of Yas Island, Miral's assets encompass entertainment, hospitality, leisure, sport, dining, retail, and real estate destinations. Today, Yas Island is home to Ferrari World Abu Dhabi, Yas Waterworld Abu Dhabi, Warner Bros. World Abu Dhabi, CLYMB™ Abu Dhabi, Yas Links Golf Course, Yas Mall, Yas Marina Circuit, Yas Marina and seven hotels, including the flagship Hotel W Abu Dhabi – Yas Island.
For more information, please visit: www.miral.ae
About Ferrari World Abu Dhabi:
Ferrari World Abu Dhabi, the award-winning Ferrari inspired theme park, opened its doors to fans in 2010. The Park celebrates the spirit of the legendary marque, and is home to numerous thrill rides, family-friendly attractions, state-of-the-art simulators, spectacular live shows, as well as popular seasonal events and festivities that bring together extraordinary performances from around the globe. Ferrari World Abu Dhabi is home to the world’s fastest rollercoaster, Formula Rossa, as well as the record-breaking rollercoaster, Flying Aces. The theme park also offers guests a range of thrilling experiences that include Benno’s Great Race, Karting Academy, Junior Training Camp, Driving Experience, Fiorano GT Challenge, and many more.
Since its opening, Ferrari World Abu Dhabi has been recognized by a number of leading industry awards. Most recently, the Park was recognized by the World Travel Awards as the World’s Leading Theme Park for 2019. The park also took home the Best strategic employee engagement initiative and Most creative property-wide event by the IAAPA Brass Ring Awards and won the Park World Excellence Award – Seasonal event of the year for the Winterfest activation. In addition to being named “Middle East’s Leading Theme Park” by the World Travel Awards and winning the Trip Advisor’s “Certificate of Excellence” for the third consecutive year in 2019, the park took home the Most Innovative New Product/Indoor award by MENALAC and was named Theme Park of the Year by the Theme Parks and Entertainment Development Awards.
For more information, please visit: www.ferrariworldabudhabi.com
About Yas Waterworld Abu Dhabi:
Located in Abu Dhabi, Yas Waterworld is a one-of-a-kind waterpark that draws inspiration from the UAE’s pearl diving heritage offering families fun-packed adventures, the warmest welcome, and the most engaging themed experience.
Home to more than 40 exhilarating rides, slides and attractions, and a diversity of seasonal events and shows, guests of Yas Waterworld can enjoy the chance to create new memories with every visit.
Yas Waterworld took home the World’s Leading Waterpark award for the second year running by the prestigious World Travel Awards™. Additionally, Yas Waterworld was also recognized as Best Water Park by the MENALAC awards 2019 and recently took home a Guinness World Record for The Most Nationalities in a Swimming Pool in April 2019. Garnering two awards by the World Waterpark Association, the waterpark won the Leading Social Media Campaign/Activation for the Neon Nights Closing Party Campaign and the Leading Promotional Campaign for ‘’Water You Waiting For’’ Annual Pass Campaign. That’s not all, Yas Waterworld won Favorite Attraction at the What’s On Awards and was named the World’s Leading Waterpark in 2019 by the World Travel Awards.
Considered the pearl of Yas Island, the UAE’s premium leisure and entertainment destination, Yas Waterworld combines fun aquatic adventures with local personality to provide guests with an experience unlike anything else.
For more information, please visit: www.yaswaterworld.com
About Warner Bros. World™ Abu Dhabi:
Warner Bros. World™ Abu Dhabi is one of the world’s largest indoor theme parks, delivering an unparalleled fan experience. While at the park, guests are transported to six truly immersive lands, including DC’s Metropolis and Gotham City, Cartoon Junction, Bedrock, Dynamite Gulch and Warner Bros. Plaza, and enjoy 28 state-of-the-art exhilarating rides, interactive family-friendly attractions and unique live entertainment. From the action and adrenaline-fueled adventures of DC Super Heroes to the wacky and wonderful world of Looney Tunes, this captivating and interactive new experience brings together some of the world’s most iconic characters and stories under one roof for the first time in the region including: Batman, Superman and Wonder Woman as well as Bugs Bunny, Scooby-Doo, Tom and Jerry and The Flintstones, among others.
In 2019, Warner Bros. World Abu Dhabi has garnered an outstanding number of awards including four MENALAC awards for Best marketing campaign, Best New Leisure Concept, Best Day Out and Best Theme Park, in addition to being named Theme Park Insider’s Best Theme Park 2019, and the Middle East’s Leading Tourist Attraction for 2019 at the World Travel Awards. Additionally, Warner Bros. World succeeded in claiming two GUINNESS WORLD RECORDS® titles, namely ‘Largest Indoor Theme Park’ and ‘The Largest Gathering of People Wearing Capes’. The park also won the prestigious Themed Entertainment Association (TEA) “THEA Award for Outstanding Achievement – Theme Park” and received Themed Attraction of The Year and Media-based Attraction of the Year by ParkWorld Excellence Awards for Batman Knight Flight.
For more information, please visit: www.wbworldabudhabi.com
JUSTICE LEAGUE and all related characters and elements © & ™ DC Comics., THE FLINTSTONES and all related characters and elements © & ™ Hanna-Barbera., THE JETSONS and all related characters and elements © & ™ Hanna-Barbera., SCOOBY-DOO and all related characters and elements © & ™ Hanna-Barbera., TOM AND JERRY and all related characters and elements © & ™ Turner Entertainment Co., LOONEY TUNES and all related characters and elements © & ™ Warner Bros. Entertainment Inc., WARNER BROS. WORLD, WB SHIELD © & ™ WBEI. (s20)
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