Oman- SF Sonic automotive batteries launched in the sultanate

This was done with the aim of creating a new benchmark for automotive batteries industry. SF Sonic is a premium flagship brand of Exide Industries Ltd (EIL), India and is reputed for its unparalleled power and superlative quality.

Gautam Chatterjee, managing director/CEO, EIL, said, 'SF Sonic has been a popular choice for our customers and is well-recognised for its durability, reliability, and longevity. We are elated with our new partnership with Eint Automotive in the sultanate, and we are confident that with their support we will receive an excellent response in the local market.'

He added that the brand captures the pulse of a whole new generation that believes in reaching their dreams and success at supersonic speed with the core philosophy that revolves around always keeping one ahead. Kasthurirengan, CEO Towell Auto Group said, 'We are delighted to enter into this partnership with Exide Technologies. Exide's SF Sonic batteries are world famous for their superior quality and are used in various types of cars, trucks, motorcycles and various agricultural machineries.

'SF Sonic batteries meet the highest quality standards and we are happy to bring that to Oman.'

Exide Industries Ltd is India's largest manufacturer of lead-acid storage batteries and power storage solutions provider. With seven international standard factories spread across India for producing batteries, the company offers one of the widest ranges of batteries for every conceivable application in automotive as well as industrial segments. Exide's products are sold globally in more than 27 countries, under its own brand names. India's vast product range includes everything from the smallest UPS batteries to the giant submarine batteries, applications in automotive, two-wheelers, inverters, UPS, power, telecom and railways, among others.

Shajahan Azeez, Business Unit head, Eint Automotive-PLB Division, said, 'It is a well-known fact that SF Sonic batteries are able to meet the uncompromising requirements of carmakers and giving them confidence in the quality of its products. We are happy to have selected the powerful manufacturers of batteries as our partner, knowing that the quality of their products meets the standards that we set for ourselves.'