(MENAFN- Khaleej Times) Facebook has taken the lion's share of scrutiny from Congress and the media about data-handling practices that allow savvy marketers and political agents to target specific audiences, but it's far from alone.
YouTube, Google and Twitter also have giant platforms awash in more videos, posts and pages than any set of human eyes could ever check. Their methods of serving ads against this sea of content may come under the microscope next.
Experts say a backlash is inevitable against a "Wild West" internet that has escaped scrutiny before. There continues to be a steady barrage of new examples where unsuspecting advertisers had their brands associated with extremist content on major platforms. Google-owned YouTube says it's working with advertisers after a CNN report revealed major brands' commercials running on offensive channels.
Google's 'Chat'
Google's decision to launch a new messaging service called "Chat" without end-to-end encryption shows utter contempt for the privacy of Android users and has handed a precious gift to cybercriminals and government spies alike, Amnesty International has said. Communications on the new "Chat" service will not be sent over the Internet but through mobile phone carriers, like SMS text messages, according to reports.
In a statement to The Verge this week, a Google spokesperson confirmed that the new service will not use end-to-end encryption and that Google is "pausing investment" in its existing mobile messaging app "Allo" which has an option for end-to-end encryption.
"Not only does this shockingly retrograde step leave Google lagging behind its closest competitors - Apple's iMessage and Facebook's WhatsApp both have end-to-end encryption in place by default - it is also a step backwards from the company's previous attempts at online messaging," Joe Westby, a technology and human rights researcher at Amnesty International, said on Friday.
Amnesty International considers end-to-end encryption a minimum requirement for technology companies to ensure that private information in messaging apps stays private.
End-to-end encryption is a way of scrambling digital data so that only the sender and recipient can see it.
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