(MENAFN- Muscat Daily) Muscat- Al Ahlia Insurance Co has announced the launch of its new brand identity. Along with the company's new brand comes an enhanced approach to customer experience at branches, superior online service platforms and enriched product offerings, collectively raising the bar in Oman's insurance industry.
The new brand identity and branch customer experience plans were unveiled at a presentation by Lloyd East, regional CEO, RSA (Middle East) and managing director of Al Ahlia Insurance, in the presence of all employees of Al Ahlia.
The new brand launch follows Al Ahlia's IPO, the first successful IPO in Oman last year. Alongside the introduction of the vibrant new identity, the company also revealed its re-energized mission encapsulated within a core philosophy of 'One Step Ahead', that has inspired the new brand identity; and will also be an intrinsic part of the organizational culture as it moves forward.
Speaking on the occasion, East said, 'As a progressive insurer, we are constantly looking at exciting new ways to foster better engagement and relationships with stakeholders. The insurance industry in Oman holds a lot of promise. Our rebranding reflects the changing consumer dynamics and their high expectations from an insurer. Our new philosophy 'One Step Ahead' is embedded in a culture of empowering our customers to take charge of tomorrow, and enabling them to succeed with confidence.'
Elaborating further on the new brand identity, Addal Sarwar, director – retail at Al Ahlia Insurance, said, 'Our distinct and vibrant new identity is a result of months of customer research and feedback, competitive market mapping, and intense discussions with employees and all stakeholders.' While the company's retail products and services will be offered under the Al Ahlia brand, commercial lines remain under the RSA Insurance brand, bringing the 300 year legacy and success of the global RSA Group to the fore. The company is planning to introduce the new identity for Al Ahlia in a phased approach through 2018.
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