(MENAFN- KNN India) To ensure that the products manufactured in Bengal get proper market access, West Bengal Government is trying new initiatives like floating market in the waters and Biswa Bangla stores.
The floating market would come up at the banks of Bagjola canal, located near the upcoming international convention centre at New Town.
The Housing Infrastructure Development Corporation (HIDCO), along with the irrigation department, has taken up for the 2 km stretch along the canal.
The irrigation department will carry out a survey to look into the quality of the water and ways to improve it.
Suggested by the CM, the authorities will look into the possibility of starting a market, where merchandise will be sold on boats, like those in Srinagar, Thailand and Indonesia.
Meanwhile, a new 'Biswa Bangla” store was thrown open to the publictoday at Park Street, Kolkata to showcase the traditional products ranging from handloom-handicrafts to literatur.
Traditional sarees, beautiful handloom products and hand-crafted marvels of Bengal, and Darjeeling tea as well as Bangla books, CDs of Bengali music and classic films will be available at the Biswa Bangla store.
It is expected to be the one-stop shop for everything Bengali – an initiative that is aimed at catering to domestic consumers as also building brand Bengal in the international market.
This is the eighth showroom of ‘Biswa Bangla";. Other showrooms are located at Dumdum Airport (domestic and international), Dakshinapan Shopping Complex, Bagdogra Airport, Rajarhat, Darjeeling and New Delhi. (KNN Bureau)