Quotes: MENA   Enter Symbol: NewsLetter: Search: advanced

Travel series to be produced under MyDubai  Join our daily free Newsletter

MENAFN - Khaleej Times - 28/08/2014
No. of Ratings : 0
Add to Mixx!


(MENAFN - Khaleej Times) The #MyDubai Trip is a social travel series that documents the journey of some of the most influential Instagrammers from around the world as they experience Dubai.Dubai’s Department of Tourism and Commerce Marketing (DTCM) on Wednesday announced that Qabeela New Media will join the #MyDubai initiative to produce a 12-episode travel series curated by well-known Emirati social travel experts Peeta Planet.

The ‘#MyDubai Trip’ is a social travel series that documents the journey of some of the most influential Instagrammers from around the world as they experience Dubai.

The twist Their itineraries are thoughtfully curated and crowd-sourced from several of Dubai’s renowned social media personalities. Peeta Planet is an international award-winning travel series broadcast to 50 million TV viewers across the Middle East. It is a travel series about two brothers from the UAE who visit countries across the world with their journeys being destined by recommendations made on social media.

Social travel

Rather than treading the tired overdone tourist trails brothers Mohammed and Peyman Parham Al Awadhi interact with their social media community to practice “social travel” — travelling through the eyes of local people.

The creators and hosts are enthusiastic about the #MyDubai Trip series as it draws upon local knowledge and aims to transform residents of Dubai into advocates of tourism for their city. Leveraging Peeta Planet’s expertise in social travel the brothers will use social media channels to crowd-source daily itineraries for the series based on what a local resident would recommend for incoming visitors.

Fifty itineraries will be curated by Dubai residents who are prominent across social media within their respective industries of fashion food sports culture and entrepreneurship. The itineraries will be posted on Peeta Planet’s Facebook page with the general public asked to vote for their favourite. The 12 most voted itineraries will then each be filmed as one episode of Peeta Planet’s #MyDubai Trip series.

Fully reliant on social media to determine the itinerary for their travels Mohammed and Peyman are no strangers to the benefits of crowd-sourcing. This expertise and know-how will be leveraged and put to the test as they explore their hometown with the #MyDubai Trip series.


“We believe that a city is defined by its people and their hospitality” said Mohammed. “We want to create a sense of ownership and pride empowering our community to take on the cause of promoting Dubai as local advocates. The #MyDubai Trip series will serve as a focal point for meaningful fun and heartening activities to experience in Dubai regardless of whether you are a resident or a visitor.”

The #MyDubai Trip series will be filmed in September and October 2014 and is scheduled for online broadcast between November 2014 and January 2015.

Local insights

Issam Kazim chief executive officer Dubai Corporation for Tourism and Commerce Marketing (DCTCM) said: “Getting local insights into a destination’s hidden gems and must-do activities is something that global travellers are increasingly looking for whenever and wherever they travel. By using social media to share our #MyDubai stories we can let the world know much more about Dubai.

“We can share the breadth and wealth of our activities the diversity of our destination offering our unique culture and heritage and spirit of true hospitality. By working with local ‘insiders’ international instragrammers and the Peeta Planet team we can create content that reaches all four corners of the globe and encourages visitors to experience a side of our city that may be unfamiliar and unexpected. We’re very excited about what we’ll see and where we’ll go on the #MyDubai Trip (series).”

#MyDubai

Launched in January 2014 by Shaikh Hamdan bin Mohammed bin Rashid Al Maktoum Crown Prince of Dubai #MyDubai aims to create an autobiography of the emirate of Dubai — through social media. With over 1.34 million Instagram submissions of photos and videos to date the #MyDubai initiative tells an interactive human story of residents and visitors to Dubai. The intention is to celebrate the everyday lives of the people and communities of Dubai and show the city that is beneath the landmarks headlines and superlatives.

newskhaleejtimes.com

 


Khaleej Times




  MENA News Headlines
 Mar 27 2017 - Prepare for unstable weather in UAE this weekKhaleej Times
(MENAFN - Khaleej Times) It will also be quite dusty due to strong winds It's going to be particularly hazy and cloudy today, according to the National Centre of Meteorology and Seismology (NCMS). ...

 Mar 27 2017 - Video: Thunder, rain lash UAE, temperatures dipKhaleej Times
(MENAFN - Khaleej Times) Thunder rains hit Fujairah, Sharjah, Al Ain and adjoining areas while it rained moderately in other parts. If you are an early riser, you must have noticed the wet roads ...

 Mar 27 2017 - Pre-summer showers lash UAE, more rain expectedKhaleej Times
(MENAFN - Khaleej Times) People expressed their joy as they got a relief from the onset of summer. Residents across the UAE woke up to a rainy morning on Tuesday and keep those umbrellas, as light ...

 Mar 27 2017 - Foggy morning in parts of UAE, temperature to increaseKhaleej Times
(MENAFN - Khaleej Times) Multiple fog warnings were issued during the wee hours of the morning Fog enveloped some select regions of the UAE during the wee hours of the morning according to ...

 Mar 27 2017 - Expect slow moving traffic on these UAE roadsKhaleej Times
(MENAFN - Khaleej Times) The weather has been particularly hazy this morning reducing the visibility on the roads for motorists driving to work. An accident has been reported in Abu Dhabi at E30 in ...

 Mar 27 2017 - UAE- Keep those umbrellas out, more rains, dust forecastKhaleej Times
(MENAFN - Khaleej Times) Weather forecasters have urged the entire country to brace itself for more wet weather, thunder and lightning over the next couple of days, as Mother Nature's wintry wrath ...

 Mar 27 2017 - Etihad Airways flights affected due to UAE thunderstormsKhaleej Times
(MENAFN - Khaleej Times) "Today is a peak travel morning with a school holiday period so we will be providing additional assistance to passengers." Thunderstorms across the country affected both ...

 Mar 27 2017 - UAE- Speeding in bad weather, Emiratis killed in horrific crashKhaleej Times
(MENAFN - Khaleej Times) Three Emirati nationals died in a horrific crash in Fujairah's Khor Fakkan on Friday due to bad weather. Sharjah Policetold Khaleej Times that the accident took place ...

 Mar 27 2017 - This is how UAE makes beautiful jewelleryKhaleej Times
(MENAFN - Khaleej Times) A diamond jewellery supervisor for Malabar Gold & Diamonds, explained the step-by-step process to us. Ever wondered how your fine jewllery gets made? We will skip with the ...

 Mar 27 2017 - UAE- Etihad introduces new way to bring gadgets on US flightsKhaleej Times
(MENAFN - Khaleej Times) Flying to US from Abu Dhabi soon? Here are some good news Worried about bringing your gadgets the next time you fly from the UAE to the US? Abu Dhabi's Etihad Airways ...

more...


 





Google

 
 

Middle East North Africa - Financial Network

MENAFN News Market Data Countries Tools Section  
 

Middle East North Africa - Financial Network
Arabic MENAFN

Main News
News By Industry
News By Country

Search News
Market Indices
Quotes & Charts

Global Indices
Arab Indices

Commodoties

Oil & Energy

Currencies Cross Rates
Currencies Updates
Currency Converter

USA Stocks
Arab Stocks
 

Algeria 
Bahrain 
Egypt 
Iraq
Jordan 
Kuwait 
Lebanon
Morocco 
Oman 
Palestine
Qatar 
Saudi Arabia 
Syria
Tunisia 
UAE 
Yemen

Weather
Economic Calendar
Financial Glossary


Financial Calculators

RSS Feeds [XML]

Corporate Monitor

Events

Real Estate
Submit Your Property

Arab Research
Buy a Research

Press Releases
Submit your PR

Join Newsletters


 
© 2014 menafn.com All Rights Reserved.  Terms of Service | Privacy Policy | Contact Us | Advertise | About MENAFN | Career Opportunities | Feedback | Help