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MENAFN - The Peninsula - 21/04/2014
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(MENAFN - The Peninsula) Ikea, which has completed a year in Qatar, has seen positive response from consumers. Buoyed by the encouraging response, the company is planning to roll out more products in coming days.

"In the first three months, Ikea saw over 500,000 visitors walk through our doors. At the close of 12 months, the total number of visitors at our store in Doha Festival City was over 1.5m. The Ikea website in Qatar launched the same day as the store opening and received over 280,000 visitors within the first three months who have viewed over 3,500,000 pages," said John Kersten, MD, Ikea Qatar, UAE, Egypt and Oman. "As we turn a very young age of one, we have a lot of other exciting plans for the market. In just a few months, we will be unveiling the 2015 IKEA Catalogue with a whole range of new products and inspirations for our customers," he added.

The company had opened its first store and launched website in March 2013. About four months later, it launched the website in Arabic in an effort to bring the brand closer to the local market. In August it launched the 2014 Ikea Catalogue.

In November, the company introduced Qatar to our annual Soft Toys for Education campaign, collaborating with Qatar Charity to make a global initiative locally relevant. Finally it introduced the Ikea mobile application and mobile website. Recently, it introduced online shopping also.


"The one thing that we have always been overwhelmed with is the very warm welcome we have received from the people in Qatar. It drives us to push ourselves further and do even better," said Kersten. "We have done a lot in this market within a span of just 12 months. We have tried our best to help the home furnishing retail scenario in Qatar evolve with the various tools we introduced last year and in turn received a great response from our customers," he added.

The company has plans to expand its presence in MENA region. "We are currently working on the logistics of opening yet another first Ikea store in Oman," he said.

"At Ikea Doha we constantly strive to incorporate more and more of the local culture into our store," he said. "We have also just launched our brand new exciting range of kitchens called METOD which encompasses innovative design and style that is easily adaptable to individual needs and budget," he said.

The company also offers a number of services to the customers such home delivery and assembly, planning and installation, easy exchange and refund policy.

 


The Peninsula




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