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Redhill, BHM Partner To Connect Communicators In Asia And Africa
(MENAFN- PRovoke)
SINGAPORE - Independent communications agency Redhill and BHM Holdings, an African integrated communications group, are forming a strategic partnership that will create a seamless communications bridge between Asia and Africa.
The partnership brings together more than 300 communications professionals operating across over 20 markets, spanning Singapore, India, Japan, South Korea, Thailand, Indonesia, Australia, Nigeria, Ghana, Kenya, Tanzania, South Africa, the United Kingdom, and the United States. Together, Redhill and BHM will offer clients end-to-end strategic brand and corporate communications, issues management, reputation management, media relations, digital marketing, creative services, stakeholder engagement, and government relations capabilities across both regions.
Trade and investment flows between Asia and Africa have surged in recent years. Yet businesses expanding across the two regions have historically lacked a unified communications partner with genuine on-the-ground presence in both. This partnership directly addresses that gap, it said in a statement.
“This is about much more than a referral arrangement; we are building the infrastructure for a new era of Asia–Africa commerce,” said Jacob Puthenparambil, Founder and CEO of Redhill.“As Asian companies expand into Africa and African businesses look to Asia for growth, they need communications partners who truly understand both markets. By combining Redhill's deep expertise across the Asia-Pacific with BHM's unmatched strength across the African continent, we are creating one of the most powerful independent communications networks connecting these two regions.”
“Africa's story is one of extraordinary growth and transformation, and the opportunities for collaboration with Asia have never been greater,” added Ayeni Adekunle, Founder and CEO of BHM Holdings.“With Redhill, we have found a partner that shares our ambition, our entrepreneurial spirit, and our commitment to world-class service. Together, we are uniquely positioned to help businesses navigate and succeed across these two dynamic regions.”
Under the partnership, clients of either firm will benefit from preferential access to the other's full suite of services, local market intelligence, and established media and stakeholder relationships.
Key sectors expected to benefit include technology, financial services, FMCG, energy, infrastructure and government relations. The partnership is effective immediately.
The partnership brings together more than 300 communications professionals operating across over 20 markets, spanning Singapore, India, Japan, South Korea, Thailand, Indonesia, Australia, Nigeria, Ghana, Kenya, Tanzania, South Africa, the United Kingdom, and the United States. Together, Redhill and BHM will offer clients end-to-end strategic brand and corporate communications, issues management, reputation management, media relations, digital marketing, creative services, stakeholder engagement, and government relations capabilities across both regions.
Trade and investment flows between Asia and Africa have surged in recent years. Yet businesses expanding across the two regions have historically lacked a unified communications partner with genuine on-the-ground presence in both. This partnership directly addresses that gap, it said in a statement.
“This is about much more than a referral arrangement; we are building the infrastructure for a new era of Asia–Africa commerce,” said Jacob Puthenparambil, Founder and CEO of Redhill.“As Asian companies expand into Africa and African businesses look to Asia for growth, they need communications partners who truly understand both markets. By combining Redhill's deep expertise across the Asia-Pacific with BHM's unmatched strength across the African continent, we are creating one of the most powerful independent communications networks connecting these two regions.”
“Africa's story is one of extraordinary growth and transformation, and the opportunities for collaboration with Asia have never been greater,” added Ayeni Adekunle, Founder and CEO of BHM Holdings.“With Redhill, we have found a partner that shares our ambition, our entrepreneurial spirit, and our commitment to world-class service. Together, we are uniquely positioned to help businesses navigate and succeed across these two dynamic regions.”
Under the partnership, clients of either firm will benefit from preferential access to the other's full suite of services, local market intelligence, and established media and stakeholder relationships.
Key sectors expected to benefit include technology, financial services, FMCG, energy, infrastructure and government relations. The partnership is effective immediately.
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