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Infobip Increases WhatsApp Performance by Over 60% with Marketing Messages API
(MENAFN- teamlewis) 11 February 2026 – Global communications platform Infobip, has levelled-up marketing performance with advanced optimization capabilities for their Marketing Messages API for WhatsApp, leading client Grupo Baguer to increase Return On Investment (ROI) by more than 60%.
As a Premium Meta Partner, Infobip is among the first to offer sophisticated new features designed to navigate stricter user-level caps, prioritize high-engagement content, and improve campaign ROI for global brands.
As the WhatsApp ecosystem evolves, marketing traffic delivering improved user experience is prioritized. With user-level message caps becoming stricter, businesses relying on legacy connection methods risk hitting delivery walls. Infobip’s support for the Marketing Messages API creates a crucial pathway for brands to maintain and expand their reach. Early adopters are already seeing positive results. Grupo Baguer, the Colombian fashion group, turned to Infobip to solve delivery challenges and maximize campaign efficiency.
said Oleksandr Shevtsov, Marketing Director at Grupo Baguer.“With marketing optimizations through the Marketing Messages API for WhatsApp powered by Infobip, we saw a 6-percentage-point increase in the delivery of our marketing traffic compared to the delivery rates of campaigns without optimizations via the Cloud API. Better delivery rates boosted our ROI by more than 60%.”
Janeth Rodriguez, VP Revenue Region LATAM at Infobip, commented: …#8216;The era of ‘’pray and pray’ messaging is over. Relevance is key. By integrating these advanced optimizations into the Marketing Messages API, we are ensuring our clients aren't just sending messages, but reaching their audiences in a compliant, effective way. This’cements Infobip’s position as the partner of choice for high-performance WhatsApp marketing.”
As a Premium Meta Partner, Infobip is among the first to offer sophisticated new features designed to navigate stricter user-level caps, prioritize high-engagement content, and improve campaign ROI for global brands.
As the WhatsApp ecosystem evolves, marketing traffic delivering improved user experience is prioritized. With user-level message caps becoming stricter, businesses relying on legacy connection methods risk hitting delivery walls. Infobip’s support for the Marketing Messages API creates a crucial pathway for brands to maintain and expand their reach. Early adopters are already seeing positive results. Grupo Baguer, the Colombian fashion group, turned to Infobip to solve delivery challenges and maximize campaign efficiency.
said Oleksandr Shevtsov, Marketing Director at Grupo Baguer.“With marketing optimizations through the Marketing Messages API for WhatsApp powered by Infobip, we saw a 6-percentage-point increase in the delivery of our marketing traffic compared to the delivery rates of campaigns without optimizations via the Cloud API. Better delivery rates boosted our ROI by more than 60%.”
Janeth Rodriguez, VP Revenue Region LATAM at Infobip, commented: …#8216;The era of ‘’pray and pray’ messaging is over. Relevance is key. By integrating these advanced optimizations into the Marketing Messages API, we are ensuring our clients aren't just sending messages, but reaching their audiences in a compliant, effective way. This’cements Infobip’s position as the partner of choice for high-performance WhatsApp marketing.”
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