Tuesday, 02 January 2024 12:17 GMT

SLIM-Kantar People's Awards 2026 To Honour Sri Lanka's Most Trusted Names


(MENAFN- Colombo Gazette) The SLIM-Kantar People's Awards 2026 will once again recognise Sri Lanka's most trusted brands, personalities, and organisations, reinforcing its standing as the country's most credible, consumer-validated awards platform. Organised by the Sri Lanka Institute of Marketing (SLIM) in partnership with Kantar Sri Lanka, the awards are based entirely on independent, nationwide consumer research, ensuring each accolade reflects genuine public trust and preference.

At a time when consumer trust is central to brand success, the SLIM-Kantar People's Awards distinguishes itself through its research-driven integrity. Unlike juried or vote-based awards, winners are determined solely through scientifically conducted research by Kantar, a global leader in data, insights, and consulting. This methodology ensures recognition is rooted in authentic consumer opinion, free from promotional influence or bias.

Since its inception in 2007, the awards have evolved into one of Sri Lanka's most respected recognition platforms, serving as a benchmark for consumer trust, brand equity, and relevance. The awards honour sustained public confidence rather than short-term popularity, celebrating brands and individuals that have built meaningful, long-term connections with consumers.

The 2026 edition is expected to bring together business leaders, brand custodians, marketing and advertising professionals, media representatives, and corporate decision-makers. Beyond celebrating excellence, the platform offers valuable insights into evolving consumer behaviour and expectations, strengthening its relevance to Sri Lanka's marketing and branding landscape.

As joint custodians, SLIM and Kantar continue to elevate marketing standards in Sri Lanka by championing evidence-based recognition and reinforcing the strategic importance of consumer trust in driving long-term brand success.

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Colombo Gazette

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