Empowered Car Buying Launches Online Course To Help Consumers Better Understand Vehicle Pricing, Financing, And Negotiation
Car buying continues to be a source of frustration for many consumers. According to KPA, 86% of buyers are concerned about hidden fees when purchasing or leasing a vehicle, while 76% report distrust toward dealership pricing practices. Empowered Car Buying was developed by Neil Sims, a professional with more than 30 years of experience in the automotive industry, to translate dealership-side knowledge into a consumer-focused educational framework.
“Most consumers only purchase a vehicle every few years, while dealerships operate within a highly structured system that buyers rarely see or understand,” said Sims.“The purpose of this course is to explain how those systems work so buyers can evaluate information more clearly and make decisions that align with their priorities.”
Course Structure and Educational Scope
Empowered Car Buying is organized as a structured, start-to-finish learning experience that mirrors the full vehicle purchase lifecycle. It aims to help consumers understand how early decisions, such as research, financing preparation, and trade-in timing, can affect pricing, loan terms, and long-term ownership costs.
The course includes:
Forty on-demand video lessons delivered in short, focused segments covering research, pricing, financing, negotiation, paperwork, and post-purchase considerations
Step-by-step guidance outlining how dealership pricing models, financing structures, and sales processes typically operate
Downloadable negotiation scripts designed to help buyers maintain control of pricing discussions and reduce emotional or pressured decision-making
Vehicle pricing and payment calculators to assist with evaluating offers, loan terms, and total cost of ownership
Pre-purchase car buying checklist to help buyers prepare before visiting a dealership, including documentation, financing readiness, and trade-in planning
Contract and paperwork review guidance to help participants identify common fees, add-ons, and contractual terms before signing
In addition, students also get lifetime access to a private“Deal Smart” community, allowing them to share experiences and discuss questions. The course is updated regularly to ensure educational material reflects changes in dealership tactics, financing trends, and consumer protections.
“As someone who has spent decades inside the industry, I believe transparency benefits everyone,” Sims added.“When buyers understand how the process works, they can make better decisions, ask better questions, and ultimately feel more confident about their purchase.”
Pricing and Availability
Empowered Car Buying is available for a one-time fee and includes a 30-day money-back guarantee, allowing participants to evaluate the program risk-free. Access to the course is provided immediately upon enrollment.
To learn more or to enroll, please visit .
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