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First Gulf Company Unveils "Trusted to do" Brand Positioning
(MENAFN- ComCo) Riyadh, Saudi Arabia, December 19, 2025 — First Gulf Company (FGC) has unveiled its new brand positioning, Trusted to do (قد الثقة), reflecting how the company delivers work across Construction & MEP, Systems Integration, and Facility Management.
The positioning brings together more than two decades of execution experience and formalises a standard FGC teams are known for: reliable delivery, consistency, and accountability at scale.
The repositioning clarifies how FGC works and what it stands for. Grounded in long-term experience and a proven track record, it aligns with the Kingdom’s Vision 2030 transformation, where complex national projects demand dependable partners who deliver with precision and care.
“Trust isn’t built through marketing. It’s built through reliability and delivery,” says Nezar AlShurafa, Marketing Director at FGC. “For more than 20 years, clients and partners have relied on us to deliver work that cannot fail. Trusted to do reflects the responsibility we carry and the long-term relationships we’ve built through consistency, accountability, and performance.”
FGC specializes in Construction & MEP, Systems Integration, and Facility Management, supporting projects across broadcasting, culture and public sectors, government entities, healthcare, hospitality, and education. The company has been behind hundreds of installations that power daily life in Saudi Arabia, from broadcast systems that reach millions to control environments that support complex operations.
The Trusted to do positioning comes as Saudi Arabia accelerates delivery across Vision 2030 initiatives, including smart city projects, digital transformation programmes, and major national events that require dependable execution and operational certainty.
The positioning brings together more than two decades of execution experience and formalises a standard FGC teams are known for: reliable delivery, consistency, and accountability at scale.
The repositioning clarifies how FGC works and what it stands for. Grounded in long-term experience and a proven track record, it aligns with the Kingdom’s Vision 2030 transformation, where complex national projects demand dependable partners who deliver with precision and care.
“Trust isn’t built through marketing. It’s built through reliability and delivery,” says Nezar AlShurafa, Marketing Director at FGC. “For more than 20 years, clients and partners have relied on us to deliver work that cannot fail. Trusted to do reflects the responsibility we carry and the long-term relationships we’ve built through consistency, accountability, and performance.”
FGC specializes in Construction & MEP, Systems Integration, and Facility Management, supporting projects across broadcasting, culture and public sectors, government entities, healthcare, hospitality, and education. The company has been behind hundreds of installations that power daily life in Saudi Arabia, from broadcast systems that reach millions to control environments that support complex operations.
The Trusted to do positioning comes as Saudi Arabia accelerates delivery across Vision 2030 initiatives, including smart city projects, digital transformation programmes, and major national events that require dependable execution and operational certainty.
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