The Lux Collective Accelerates Global Expansion with New Signings and a Growing Worldwide Pipeline

(MENAFN- PRCO) Mauritius, 9 December 2025 – Award-winning global luxury hotel operator, The Lux Collective presents the next phase of its ambitious international expansion driven by strong momentum, following a highly successful ILTM showcase. With seven new signings secured in 2025 and a dynamic pipeline across Asia, the Indian Ocean, the Middle East and Africa, the Group reinforces its role as a forward-thinking industry leader. As its flagship luxury brand LUX*, sustainability-focused SALT, and newest bold urban brand SOCIO continue to evolve with purpose-led design and culturally resonant experiences, The Lux Collective’s strategy remains focused on its vision to become the world’s leading hospitality group.

Guiding this trajectory is Olivier Chavy, Chief Executive Officer of The Lux Collective. “Our vision is clear: to redefine the conscious luxury hospitality of tomorrow. As we accelerate our global expansion and enter new markets, we remain committed to creating sustainable design-forward destinations that foster genuine connection. Through our innovative brands, these new signings reflect our ambition to push boundaries, elevate local narratives and craft experiences that truly resonate with today’s travellers.”
Tracing New Paths along the Ancient Tea Horse Road with LUX* Tea Horse Road Mount Tiantai Sichuan
The new signing of LUX* Tea Horse Road Mount Tiantai heralds an exciting addition to the LUX* Tea Horse Road collection, connecting more of the historic trade route across Sichuan and Yunnan. Complementing the existing eight boutique properties in Yunnan, the hotel invites travellers to explore another evocative stretch of the ancient Tea Horse Road – one that celebrates heritage, nature and the art of purposeful slow travel.

Set in the mist-laden highlands near Chengdu, LUX* Tea Horse Road Mount Tiantai will offer a serene escape from the summer heat, with temperatures that sit 8-10°C cooler than the city. Surrounded by sweeping high mountain tea plantations famed for the Dark Tea heritage, the retreat’s elevated setting reveals radiant sunrise vistas and drifting seas of clouds that capture the spirit of China’s historic trade route. Slated to open in Q1 2027, the hotel will feature two distinct settings – 10 charming rooms in the old town along the river, and 90 tranquil mountain rooms a 35-minute drive away.

Situated near the 2,000-year-old town of Pingle, once the first post station of the Southern Silk Road, the property provides effortless access to rich ecological and cultural attractions. Tiantai Mountain is acclaimed as China’s first firefly-themed ecological tourism site and Asia’s largest firefly observation base, where more than 20 species illuminate the night sky from April to October.

The hotel's deluxe rooms will feature private heated hot spring bathtubs, offering restorative calm after a day of exploration. An exclusive riverside pier sets the scene for bamboo-raft afternoon teas and intimate dinners, while the opening of Cafe LUX* will bring contemporary vibrancy and a welcoming social hub to the ancient town - enriching the cultural tapestry that defines this extraordinary destination.

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