Tuesday, 02 January 2024 12:17 GMT

Danita Harris, CAP Is Redefining Wealth: Pioneering A New Era Of Alternative Assets & Holistic Portfolio Development


(MENAFN- GetNews) New York, NY, USA - December 9, 2025 - Danita Harris, CAP-wealth strategist, philanthropic architect, and CEO of GUICE Wealth Management and Executive Director of the GUICE Foundation-is setting a new national standard in how high-net-worth individuals, family offices, athletes, and legacy-driven families build, protect, and transfer wealth. With over two decades of experience advising complex portfolios and multi-generational estates, Harris is now recognized as one of the most influential voices pioneering the integration of true alternative assets and holistic portfolio architecture beyond the limits of traditional financial advisory models.



In an industry driven by conventional investment pathways, Harris is breaking barriers by expanding access to non-correlated, high-value asset classes-such as fine art, collectible automobiles, luxury timepieces, curated travel investments, whisky cask holdings, philanthropic investment vehicles, private lending, and global real estate-while ensuring clients maintain compliance, structure, and clarity. Her innovative approach positions alternative assets not as accessories, but as core portfolio drivers that build real resilience, generational security, and legacy impact.

"The future of wealth is diverse, tangible, experiential, and mission-driven," says Harris. "My role is to help clients build portfolios that reflect their values, align with their lifestyle, and extend their legacy-not just their returns."

Harris is one of the few wealth professionals in the country who bridges the financial, philanthropic, and alternative-asset worlds, offering a 360-degree strategy for wealth builders who want more than paper assets and market volatility. Her proprietary frameworks-including Legacy & Leverage, Holistic Wealth Architecture, and The Philanthropy Passport Model-have gained traction with high-net-worth women, athletes' families, entrepreneurs, and mission-driven founders who seek deeper control over their wealth and greater purpose in their planning.

Through GUICE Wealth Management's private membership platform, GUICE Privado, Harris gives clients access to concierge-level acquisition pathways, education, strategic deal flow, and curated opportunities. Through GUICE Foundation, she advises on philanthropic structuring, legacy planning, impact giving, and 501(c)(3) optimization-helping clients maximize both tax advantage and meaning.

Her vision is reshaping the industry.

Her strategies are empowering families.

Her leadership is redefining legacy.

Harris has been honored as a FinTech Inspiring Female, a Wealth for Good Award Winner, and a nationally recognized force in alternative wealth education and strategic philanthropy. She continues to build bridges between wealth creation, social impact, and legacy stewardship-leading a new era where wealth is both powerful and purposeful.

About Danita Harris, CAP

Danita Harris is an alternative wealth strategist, nonprofit architect, and founder of GUICE Wealth Management and GUICE Foundation. With 20+ years of experience guiding high-net-worth families, family offices, and professional athletes, she specializes in alternative asset portfolio development, philanthropic strategy, and multi-generational wealth architecture. Harris is devoted to expanding financial literacy, empowering women leaders, and redefining how modern families build legacies that last.

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