SUDO Consultants Signs Strategic MOU With AI Startup Someli At GITEX GLOBAL 2025

The collaboration empowers AI-driven businesses to innovate faster, reduce time to market, and scale globally on a secure, cost-efficient, and compliant AWS cloud foundation

Published: Mon 8 Dec 2025, 10:18 AM

• Partner Content

• Share:
• • Follow on Google
  • Follow on WhatsApp
  • Follow on Telegram

SUDO, an AWS Premier Tier Services Partner and leading cloud consulting firm in the Middle East, has signed a Memorandum of Understanding (MOU) with Someli, an emerging AI-driven marketing startup, during GITEX GLOBAL 2025 at the AWS Booth.

The agreement was signed by Hameedullah Khan, CEO of SUDO, and Rajiv Shah, co-founder of Someli. The signing was witnessed by Arun Francis, from AWS Distributor Redington, along with Faisal Saleem, Hima Karanath Renandranadhan, Palak Chadha, and Soniya Chatterjee, underscoring the collaborative nature of the partnership within the AWS network.

Someli is redefining how brands connect with customers through intelligent automation and data-driven insights. As its AWS partner, SUDO brings cloud architecture, performance tuning, and cost optimisation to the table tailored to the fast-paced needs of a growing startup.
This collaboration is specifically focused on monetisation and sustainable business growth, supported by the AWS Startup team and Redington. Together, we're building a secure, scalable foundation that accelerates innovation and positions Someli to lead in the next era of digital marketing.

As an AWS Premier Tier Partner, SUDO plays a pivotal role in helping AI startups harness the full potential of AWS. Working closely with the AWS Startup team, SUDO provides Someli with direct access to advanced AWS experts, funding and credit partner programs, and cloud innovation support. This close collaboration empowers AI-driven businesses to innovate faster, reduce time-to-market, and scale globally on a secure, cost-efficient, and compliant AWS cloud foundation.

For more information, visit:

MENAFN08122025000049011007ID1110450807