New Data Reveals Employees Under 30 Are 20X More Motivated By Feedback Than Pay
The study points to the youngest demographic of the workforce, where a clear growth pathway is no longer a perk, it is viewed as a critical form of compensation. However, PerformancePoint suggests that many companies miss the mark on what growth actually means to this generation.
For decades, corporate development was synonymous with advancement like climbing the corporate ladder and changing job titles. This study indicates that model is obsolete. In a disruptive economy where the half-life of a learned professional skill has dropped to between 2.5 and 5 years, employees are no longer prioritizing status; they are prioritizing survival and relevance. Younger workers are acutely aware of the need to stay ahead of the AI curve. Consequently, the lack of feedback isn't just an annoyance; it is perceived as an existential threat to their employability.
"Companies must stop thinking about development as advancement. It is about feedback, relevance, and growth," said Brad Federman, CEO of PerformancePoint. "We are working in a disruptive economy.
When a skill only remains relevant for a few years, employees aren't looking for a promotion in title; they are looking to stay sharp rather than stale. To an employee under 30, feedback is the tool they use to ensure they don't become obsolete in an AI-driven future."
The PerformancePoint findings highlight that the era of the annual review is officially over. The data suggests that intermittent feedback is insufficient for a workforce that operates in real-time. While fair pay remains the baseline, the multiplier for effort is now developmental feedback. Visibility matters, the 25x increase in employee advocacy (Net Promoter Score) correlates directly to how visible the feedback and growth mechanisms are within the organization. With automation reshaping roles, employees view organizations that fail to upskill them as actively damaging their future career prospects.
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