Tuesday, 02 January 2024 12:17 GMT

India Eyes Larger Share Of China's Growing Tea Market


(MENAFN- Kashmir Observer)
Every cup of tea is more than just a drink – File photo

Beijing ~ India has pitched for boosting its tea exports to China, where varieties such as Darjeeling and masala tea have been gaining popularity among consumers traditionally inclined towards green tea.

Leading Chinese tea houses on Wednesday took part in an Indian Tea Buyer-Seller Meet organised by the Indian Embassy here, featuring vibrant presentations on the tea cultures of both countries by Chinese professionals.

India's tea export to China, the world's largest tea producer, stood at USD 20 million last year, according to China's customs data.

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From January to October this year, the figure rose to USD 37 million, reflecting rising demand, particularly for Darjeeling and Masala teas, in a market dominated by lighter green teas.

Making a strong case for expanding India's footprints in the Chinese market, India's Deputy Ambassador to China Abhishek Shukla said tea continues to play an integral role in the cultures of both India and China,“acting as a bridge between our rich histories and traditions”.

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Kashmir Observer

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