(MENAFN- PRovoke) LONDON - Global brand communications agency Manifest has launched an international indie agency network, The Etc. Collective, alongside founding members Loud, Openers and Mellaka Helsinki, based in Spain, Germany and Finland respectively.

Manifest's inclusion adds the UK, the US, Sweden and Australia to Etc.'s launch territories, with plans to recruit 20 independent agency members before spring 2026.

The collective will offer commercial collaboration, shared services, cultural intelligence and proprietary innovation, with the group providing integrated marketing services to shared clients across the world.

Manifest founder and global CEO Alex Myers said:“Etc. is a collective of pioneering indy agencies that aren't just reacting to the changing shape of our industry, but driving it. Far from the usual 'I'll scratch your back if you scratch mine' arrangement, or a dusty old network agency, Etc. is designed to provide a new model for brands seeking multi-territory, multi-disciplinary support.

“The collective shares knowledge, training, tools and innovations, as well as connected working processes and systems that make appointing the group as simple as appointing a single agency.”

The collective client portfolio of Etc.'s founding members includes Red Bull, Polestar, Gap, Spotify, Vichy, IBM, Aperol, Vinted, TikTok and Candy Crush.

The group will host its first bi-annual conference in May 2026, where members will showcase work and share knowledge and innovation.

“It's increasingly clear that the old order of traditional networks isn't fit for the future,” said Myers.“But Indy agency are thriving. Across the world, the appetite for more agile and creative indy agencies has already overtaken the traditional 'surname and surname' monoliths.

"Now, Etc. adds the ability to deliver large-scale global campaigns to the Indy armoury and offers clients the same confidence of consistency and cohesion. This is the new global model for an independent age.”

Etc. will be managed independently through a member subscription, with a focus on equal representation for all members. Priority markets for member agencies include France, Italy and Portugal in Europe, alongside China, Brazil, South Africa and Japan.

Manifest director and Etc. membership coordinator Stuart Tyson said:“We already have every timezone covered with Etc. but we want to have a foothold in every major market not just from the point of view of scale, but culture. The idea is to share cultural knowledge and emerging trends to ensure the group becomes a virtuous cycle of inspiration and learning, which is why we're recruiting only the most innovative and creative indy agencies.”

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