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Burger Singh Organizes 'The Big Singh Feast' To Celebrate Bangalore Launch With 3300+ Free Meals
(MENAFN- ForPressRelease)
Bangalore, 25th November 2025: In what may go down as one of India's most successful brand activations, Burger Singh, India's largest homegrown burger chain, delivered a record-breaking citywide campaign, The Big Singh Feast, as part of the celebration to mark its Bangalore launch and rapid city expansion. The initiative resulted in heavy footfall with 3300+ free meals served in a single day across Sarjapur, HSR Layout and BTM Layout powered by 15,000+ sign-ups and extraordinary footfall that many on-ground marketers compared to blockbuster movie openings and top-tier tech drops.
From 12 pm to 10 pm, all three outlets saw non-stop queues, with consumers arriving well before opening hours. Families, students and neighbourhood communities converted the giveaway into a citywide cultural moment, signalling the growing strength of homegrown brands in metro markets.
A major driver behind this unprecedented response was The Big Singh Feast campaign, a sharply executed digital-plus-offline initiative that built massive awareness and excitement across the city. The digital push included targeted hyperlocal communication, countdown content, WhatsApp amplification and a series of hilarious, AI-generated reels that went viral and significantly boosted shareability and registrations. Offline efforts included neighbourhood visibility, in-store communication, standees and strong on-ground mobilisation across Sarjapur, HSR and BTM. Together, these elements created a powerful funnel that delivered exceptional reach, recall and registration numbers.
The giveaway included two of Burger Singh's top sellers: the Big Crispy Chicken Meal and Udta Punjab 2.0 Meal, paired with Dilli 6 Fries and the signature Gulabo drink, items that helped reinforce the brand's distinctive desi flavour identity in a market saturated with global fast-food players. Guests praised the bold desi flavours, the juiciness of the burgers, the uniquely seasoned fries and the refreshing masala-infused Gulabo. Many first-timers noted how distinctly different and more flavour-rich Burger Singh's offerings were compared to typical international burger brands.
Ayush Kumar, Senior Vice President Operations and Supply Chain Burger Singh, said: "Bangalore gave us a historic moment. We often see queues like this for big movie premieres or major tech launches, but witnessing thousands line up for our desi burgers was truly special. The love, trust and enthusiasm Bangalore has shown inspires us to keep building in this market."
Since launching in Bangalore, Burger Singh has witnessed a strong upward trajectory marked by high footfall, repeat visits and strong organic word of mouth. The Big Singh Feast has further accelerated this momentum, establishing Bangalore as one of the brand's most promising markets for long-term growth.
About Burger Singh
Burger Singh is the only Made-in-India brand to compete with the international giants and is one of India's fastest-growing and most highly successful burger chains in the QSR category. The company launched its first outlet in 2014 in the city of Gurugram, and since then, the chain has seen a rapid rollout across India, with 180+ outlets in 80+ cities like Delhi NCR, Mumbai, Pune, Kolkata, Shillong, Jaipur, Dehradun, Jammu, Nagpur, Ahmedabad, Chandigarh, Amritsar & others. The chain is also known for being the first Indian burger chain to establish an international presence with three outlets and one food truck in London. Burger Singh has seen tremendous success not only in tier 1 cities but also in tier 2 & 3 cities, by being the better product-market fit. With the recent pre-series B funding round Burger Singh is now valued at INR 430 crores.
From 12 pm to 10 pm, all three outlets saw non-stop queues, with consumers arriving well before opening hours. Families, students and neighbourhood communities converted the giveaway into a citywide cultural moment, signalling the growing strength of homegrown brands in metro markets.
A major driver behind this unprecedented response was The Big Singh Feast campaign, a sharply executed digital-plus-offline initiative that built massive awareness and excitement across the city. The digital push included targeted hyperlocal communication, countdown content, WhatsApp amplification and a series of hilarious, AI-generated reels that went viral and significantly boosted shareability and registrations. Offline efforts included neighbourhood visibility, in-store communication, standees and strong on-ground mobilisation across Sarjapur, HSR and BTM. Together, these elements created a powerful funnel that delivered exceptional reach, recall and registration numbers.
The giveaway included two of Burger Singh's top sellers: the Big Crispy Chicken Meal and Udta Punjab 2.0 Meal, paired with Dilli 6 Fries and the signature Gulabo drink, items that helped reinforce the brand's distinctive desi flavour identity in a market saturated with global fast-food players. Guests praised the bold desi flavours, the juiciness of the burgers, the uniquely seasoned fries and the refreshing masala-infused Gulabo. Many first-timers noted how distinctly different and more flavour-rich Burger Singh's offerings were compared to typical international burger brands.
Ayush Kumar, Senior Vice President Operations and Supply Chain Burger Singh, said: "Bangalore gave us a historic moment. We often see queues like this for big movie premieres or major tech launches, but witnessing thousands line up for our desi burgers was truly special. The love, trust and enthusiasm Bangalore has shown inspires us to keep building in this market."
Since launching in Bangalore, Burger Singh has witnessed a strong upward trajectory marked by high footfall, repeat visits and strong organic word of mouth. The Big Singh Feast has further accelerated this momentum, establishing Bangalore as one of the brand's most promising markets for long-term growth.
About Burger Singh
Burger Singh is the only Made-in-India brand to compete with the international giants and is one of India's fastest-growing and most highly successful burger chains in the QSR category. The company launched its first outlet in 2014 in the city of Gurugram, and since then, the chain has seen a rapid rollout across India, with 180+ outlets in 80+ cities like Delhi NCR, Mumbai, Pune, Kolkata, Shillong, Jaipur, Dehradun, Jammu, Nagpur, Ahmedabad, Chandigarh, Amritsar & others. The chain is also known for being the first Indian burger chain to establish an international presence with three outlets and one food truck in London. Burger Singh has seen tremendous success not only in tier 1 cities but also in tier 2 & 3 cities, by being the better product-market fit. With the recent pre-series B funding round Burger Singh is now valued at INR 430 crores.
User:- Maitry Kothari
Email:[email protected]
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