Tuesday, 02 January 2024 12:17 GMT

Reloved at One: How a UAE Start-Up Is Making Sustainability Stylish and Simple


(MENAFN- niknak pr) Reloved, the UAE-born eco-tech platform making it effortless to buy and sell pre-loved items, celebrates its first birthday this November, marking a milestone in reshaping how the region shops sustainably. In just one year, Reloved users have helped avoid an estimated 1.5 tonnes of CO₂ emissions, the equivalent of driving a petrol car 7,510 km, taking six short-haul flights, planting 72 mature trees, or powering the average household for 1.8 years. Through conscious buying and selling, Reloved’s community has proven that small actions can create a meaningful and measurable climate impact. Through conscious buying and selling, Reloved’s community has proven that small actions can add up to meaningful climate impact.

“Reloved isn’t just about selling things, it’s about redefining shopping culture in the UAE,” says Founder & CEO, Annie Stacey. “We wanted to create something that’s local, tech-driven, and trustworthy in a place where people can shop consciously without compromising on quality, aesthetics, or ease.”

In just 12 months, Reloved has been featured across multiple platforms as well as was a contestant on The Final Pitch on OSN. The brand was also recognised as Sustainable Champion of the Year by COP 23 / ARN, and chosen as Thrift for Good’s partner of choice.

Beyond commerce, Reloved is on a mission to educate and empower, encouraging people to rethink what “secondhand” means. Each transaction extends an item’s lifecycle, reduces waste, and contributes to a more circular economy.

Reloved’s next chapter focuses on scaling its tech, expanding its community, and continuing to innovate within the eco-tech resale space. The brand is also exploring potential investment to enhance its platform capabilities, alongside upcoming TV features.
With its mission to give good things a second life, Reloved is shaping a more connected, conscious, and circular UAE, one item, one story, and one swap at a time.

To explore Reloved’s circular shopping experience, visit therelovedmarketplace.com. To secure your spot at the November events, visit

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