(MENAFN- GetNews) Łódź - 19 November, 2025 - FunkyMedia, an SEO agency from Łódź operating since 2010, has completed a campaign for a nationwide DIY / building supplies store in Poland. By combining a brand mentions strategy with AI-powered tools, the agency delivered a 63% increase in online sales within 6 months and a 78% increase in organic traffic from Google.

The main goal of the cooperation was to grow e-commerce sales and strengthen brand awareness among homeowners and DIY enthusiasts. Instead of classic, aggressive link building, FunkyMedia focused on natural brand mentions in real user discussions – on building forums, DIY groups and industry portals – supported by data analysis and AI-assisted content creation.

Key results (6-month campaign)

• +63% online sales (vs. previous 6 months)
• +78% organic traffic
• +136% traffic from branded search queries
• +42% more transactions from the organic channel
• over 1,100 new brand mentions across the web

Mini case study:“Bathroom renovation without mistakes”

As part of the thematic campaign“Bathroom renovation without mistakes”, FunkyMedia analysed hundreds of real user questions and created an in-depth online guide plus a series of expert contributions in relevant discussions. The results:

• +214% traffic growth in bathroom-related categories
• +71% increase in sales of bathroom products in 3 months

“Since 2010, we've been building SEO strategies that go beyond rankings alone. In this project, high-quality conversations with customers, enhanced by AI-driven analysis, were the key. Well-planned brand mentions can have a direct, measurable impact on sales,” says the CEO of FunkyMedia.

About FunkyMedia

FunkyMedia is an SEO agency based in Łódź, Poland, founded in 2010. The company specialises in e-commerce SEO, brand visibility through brand mentions, content marketing, and the use of AI for data analysis and content creation. FunkyMedia works with brands in e-commerce, construction & DIY, home & garden, finance and B2B sectors.

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