Ex-Private Equity Exec Turns Rebel Founder Uses AI-Powered Marketing To Take Swing At A $30B Laundry Industry

2025-11-19 03:07:21

(MENAFN- GetNews)

"“I walked away from a traditional finance career because I wanted to build something real-something different,” says founder Ryan Campbell.“Laundry brands all look and sound the same. We're bringing new tech, new energy, and AI-powered creativity to a category that's been asleep for a century.”"Ryan Campbell left a high-paying corporate private equity finance role to launch Death to Dirt, a rebel-branded laundry startup built around breakthrough quick-dissolve detergent sheet technology and a bold mission: use AI to level the playing field and take on an industry that hasn't changed in 100 years. With RIP Strips and AI-powered creative, the brand produces ads that rival major household names-without the bloated budgets.

In a rare move that caught the attention of entrepreneurs and industry insiders alike, Ryan Campbell left a lucrative career in corporate private equity finance to disrupt one of the most stagnant consumer categories on the market: laundry detergent.

His company, Disruptive Technologies, has launched Death to Dirt, a brand built around two major innovations:

RIP Strips - fast-acting, quick-dissolve laundry sheets that eliminate plastic jugs, spills, and measuring

AI-driven content creation - giving a small startup the creative firepower of a Fortune 500 marketing department

This combination-next-gen product tech + AI democratization-presents a rare“double innovation” story in a category that hasn't fundamentally changed since the early 1900s.

A New Format for a Century-Old Problem

While the detergent aisle still looks like it did decades ago, RIP Strips introduce a modern solution:

ultra-lightweight
zero plastic
pre-measured
dissolve instantly in hot or cold water
work in any machine

The tech behind RIP Strips eliminates the biggest consumer pain points-mess, waste, storage, and environmental impact-while making laundry radically simpler.

AI as the Great Equalizer

What truly sets Death to Dirt apart is how it markets. Instead of hiring an expensive agency, the company uses AI to produce visually striking, high-impact content that stands shoulder-to-shoulder with ads from the biggest brands in the world.

“AI has completely democratized the playing field,” Campbell says.“A startup with grit can now produce Super Bowl-level visuals without Super Bowl budgets. That's how we're competing-and winning attention.”

This approach allows Death to Dirt to:

test multiple creative variations
iterate campaigns in hours instead of months
keep costs low while maintaining big-brand polish
speak directly to their unconventional audience: rebels, night-shifters, bikers, students, military personnel, and first responders

A Founder Story Built for Today's Media

Campbell's shift from private equity finance to scrappy founder embodies what Death to Dirt stands for: rebellion, risk, and reinvention. His background gives the brand credibility in strategy and discipline, while his leap into entrepreneurship adds the human story that media outlets love.

A Brand Built for People Who Don't Do“Soft & Gentle”

While traditional detergent brands cater to suburban families with pastel packaging and“fresh meadow” vibes, Death to Dirt owns a lane no one else touches-people with real, messy, unconventional lives.

From bold graphics to unapologetic messaging, the brand speaks to those who don't fold socks, don't fit into neat categories, and don't want to see another plastic jug in their laundry room or backpack.

The Result: Rapid Growth and Viral Visibility

With its tech-forward product, AI-driven marketing engine, and contrarian personality, Death to Dirt has quickly become one of the fastest-growing new players in the laundry care space.

The brand's TikTok presence (@death2dirt) showcases its rebellious personality, founder authenticity, and tech-driven visuals-creating a community that feels seen, not sold to.

CONTACT:

Disruptive Technologies

Ryan Campbell: Founder

Email:...

TikTok: @death2dirt

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