How is the opportunity in the Rise of the Asia Pacific in the Gift Wrapping Paper Industry?

The Asia-Pacific region is the fastest-growing in the market, mainly due to the strong expansion of the retail and e-commerce sectors. Rapid growth of online shopping, rising disposable incomes, and an increasing culture of festive and wedding gifting drive higher demand for attractive, premium, and personalized wrapping solutions across the region.

China Gift Wrapping Paper Market Trends

China dominates the Asia-Pacific market due to its large manufacturing base, high production capacity, and extensive export network. In 2025, China will hold the largest market presence with the highest number of active gift-wrapping paper manufacturers in the region. Strong domestic demand driven by festivals, weddings, and e-commerce growth further strengthens the country's leadership.

How Big is the Success of the Europe Gift Wrapping Paper Industry?

Europe is a notably growing region in the market due to rising demand for eco-friendly and recyclable packaging, strong gifting culture during seasonal holidays, and high adoption of premium and artistic wrapping designs. Expanding e-commerce platforms and increasing corporate gifting further support the region's steady market growth.

What are the Ongoing Trends in the U.K. Market?

The U.K. is the fastest-growing country in Europe's market due to strong consumer inclination toward premium, personalized, and sustainable wrapping solutions. Expanding e-commerce, frequent festive and cultural celebrations, and rising demand for luxury gifting packaging across both retail and corporate events further accelerate the country's market growth.

How Crucial is the Role of Latin America in the Gift Wrapping Paper Industry?

Latin America is growing at a considerable rate in the market due to increasing participation in festive and cultural celebrations, rising disposable incomes, and expanding retail and e-commerce penetration. Consumers are showing greater interest in visually appealing, themed, and eco-friendly wrapping options. Growing corporate gifting activities and stronger availability of premium and personalized packaging products further contribute to the region's continued market expansion and rising demand.

How Big is the Opportunity for the Growth of the Middle East and Africa Gift Wrapping Paper Market?

The Middle East and Africa present a significant growth opportunity in the market due to increasing adoption of premium gifting culture, expanding shopping malls and retail chains, and rising e-commerce penetration. Growing interest in luxury, themed, and eco-friendly wrapping solutions during weddings, festivals, and corporate events further fuels demand. Strengthening consumer spending and product availability continues to open new market opportunities across the region.

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  Segment Outlook

  Material Insights

  What made the Kraft Paper Segment Dominant in the Gift Wrapping Paper Market in 2024?

  The kraft paper segment is the dominant material segment in the market due to its strong preference for eco-friendly, recyclable, and durable packaging. Its natural texture, affordability, and suitability for printing customized themes make it highly popular across retail and corporate gifting, strengthening its continued leadership in the market.

  The recycled paper is the fastest-growing segment in the market due to rising environmental awareness, increasing demand for sustainable packaging, and government emphasis on waste reduction. Its affordability, premium print quality, and suitability for customized designs further drive adoption across retail and corporate gifting applications, boosting rapid segment expansion.

  Packaging Insights

  How the Primary Dominated the Gift Wrapping Paper Market in 2024?

  The primary packaging

  The secondary packaging luxury packaging

  Sales Channel Insights

  How did the Departmental/Convenience/Discount Stores Dominate the Gift Wrapping Paper Market in 2024?

  The Department, convenience, and discount stores dominate the sales channel in the market because they provide wide product availability, affordable pricing, and immediate purchase access. Customers can compare colors, textures, and themes in person, encouraging impulse buying during festive seasons and celebrations. Their extensive presence across urban and semi-urban areas further strengthens their market leadership.

  The online sales segment is the fastest-growing in the market due to increasing e-commerce penetration and the convenience of doorstep delivery. Consumers can easily explore a wide range of designs, materials, and personalized options that are often unavailable offline. Attractive discounts, subscription gift-wrap bundles, and seasonal promotions further boost the shift toward digital purchasing, especially for festive and corporate gifting.

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  Recent Breakthroughs in the Gift Wrapping Paper Industry

  • In January 2025, IKEA introduced a fresh range of stationery, gift-wrap, and party décor as part of its new year product updates. The launch focused on aesthetically coordinated themes designed to elevate celebration experiences at affordable prices. The collection featured new prints, pastel tones, and reusable elements intended to reduce festive waste.
  • In May 2025, Paper Source released the Jeremiah Brent“Elements” designer collaboration, which included a curated line of sophisticated gift-wrapping designs. The collection introduced elevated textures, modern muted palettes, and nature-inspired artwork across wrap sheets and accessories. The launch was targeted at consumers who prioritize luxury and minimalist aesthetics in gifting.
  • In January 2025, Hallmark Licensing, LLC announced a new partnership with Lacey Chabert to develop a special holiday-season product collection. The collection is set to debut during the 2025 holiday season and features greeting cards, gift-wrapping paper and entertaining essentials under Chabert's signature style. The design draws inspiration from vintage Hallmark motifs, aiming to blend nostalgic appeal with a fresh celebratory touch.
    

  Top Companies in the Global Gift Wrapping Paper Market & Their Offerings:

  • DS Smith Plc: DS Smith Plc primarily manufactures industrial paper and packaging solutions like corrugated boxes and display packaging
  • Oji Paper Co. Ltd.: Oji Paper Co. Ltd. (Oji Holdings Corporation) is a major producer of a wide range of paper and pulp products, but its offerings do not specifically include branded consumer gift wrapping paper.
  • Smurfit Kappa Group Plc: Smurfit Kappa Group Plc focuses on large-scale paper-based packaging solutions, such as containerboard and corrugated packaging
  • Stora Enso Oyj: Stora Enso Oyj provides renewable products in packaging, wood products, and paper, with its offerings concentrated on bulk and industrial materials, not consumer gift wrapping paper.
  • Nippon Paper Group Inc.: Nippon Paper Group Inc. is a comprehensive paper manufacturer, producing various paper and paperboard products, but does not offer consumer gift wrapping paper.
  • HighPoint Packaging: HighPoint Packaging does not offer consumer gift wrapping paper; it is likely involved in industrial packaging
  • Twin Rivers Paper Company: Twin Rivers Paper Company is a specialty paper producer, manufacturing base papers that might be converted into wrapping papers by other companies but does not sell finished gift wrap directly to consumers.
  • Kraft Wrap Inc.: Information indicates Kraft Wrap Inc. is not a major player in the consumer market; its services likely relate to industrial or commercial wrapping solutions.
  • Madico Inc.: Madico Inc. specializes in coated films and engineered surfaces (e.g., window films, not gift wrapping paper).
  • The Paper Company India: The Paper Company India sells various consumer-oriented paper goods and offers a selection of designer gift wrapping sheets for direct purchase by consumers.

    Segment Covered in the Report

    By Material

    • Kraft Paper
    • Recycle Paper
    • Bleached Paper
    • Unbleached Paper

    By Packaging

    • Primary
    • Secondary

    By Sales Channel

    • Departmental/Convenience/Discount Stores
    • Hyper/Supermarket
    • Online Sales
    • Others (Independent/Specialty Stores)

    By Region

    North America:

    • U.S.
    • Canada
    • Mexico
    • Rest of North America

    South America:

    • Brazil
    • Argentina
    • Rest of South America
      

    Europe

    Western Europe

    • Germany
    • Italy
    • France
    • Netherlands
    • Spain
    • Portugal
    • Belgium
    • Ireland
    • UK
    • Iceland
    • Switzerland
    • Poland
    • Rest of Western Europe
      

    Eastern Europe

    • Austria
    • Russia & Belarus
    • Türkiye
    • Albania
    • Rest of Eastern Europe
      

    Asia Pacific:

    • China
    • Taiwan
    • India
    • Japan
    • Australia and New Zealand,
    • ASEAN Countries (Singapore, Malaysia)
    • South Korea
    • Rest of APAC

    MEA:

    • GCC Countries
    • Saudi Arabia
    • United Arab Emirates (UAE)
    • Qatar
    • Kuwait
    • Oman
    • Bahrain
    • South Africa
    • Egypt
    • Rest of MEA
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