(MENAFN- Global Advertising) Jiad Modern Motors—A Mohammed Yousuf Naghi’s companies, the official distributor of MG in Saudi Arabia—together with MG Motor Middle East, inaugurated the new, advanced showroom and integrated service center in the city of Abha. The opening, held under the slogan “A Renewed Legacy in Abha,” reflects the fusion of the brand’s rich heritage with the culture and authenticity of the Southern Region, marking the beginning of a new chapter for a more distinguished driving experience.
Mr. Samir Kozem, Managing Director of Jiad Modern Automotive, attended the ceremony, held on Saturday evening, 16 November 2025, along with senior MG Motor officials, prominent figures, and influencers. The event featured modern MG-inspired design elements and youthful brand spirit, concluding with a guided tour of the new facility, where guests explored the latest MG models amid strong engagement and wide interaction across social media platforms.
Strategic Expansion Strengthening MG’s Presence in the Kingdom
The opening of the Abha branch comes as part of Jiad Modern Motor’s strategic expansion plan aimed at covering all regions of the Kingdom and providing comprehensive sales and maintenance services for MG customers in both the Southern Region and nationwide. This step reaffirms the company’s commitment to enhancing customer experience and delivering the highest standards of service and genuine spare parts.
This state-of-the-art facility marks a significant milestone in strengthening the partnership between MG and Jiad Modern Motors. Expansion enables the provision of world-class services and underscores the company’s commitment to offering high-quality vehicles and an exceptional customer journey—including technical support, spare parts availability, and maintenance operations conducted to the highest global standards. With this opening, the total number of MG showrooms in the Kingdom reaches twelve, covering all major regions and keeping pace with the growing demand for MG vehicles in the Saudi market and the development of the after-sales network.
A Modern Facility Built to Global Standards
The new showroom is in the heart of Abha, spanning 911 square meters, and operates under the 3S concept (Sales – After-Sales – Spare Parts). It offers a premium environment displaying the latest MG models, along with a fully equipped quick-service maintenance center and an integrated hub for genuine spare parts—ensuring an unparalleled customer experience that reflects the brand’s commitment to quality and excellence.
Samir Kozem: A Strategic Expansion to Meet Growing Demand in the Kingdom
Mr. Samir Kozem, Managing Director of Jiad Modern Automotive, stated: “The opening of MG’s new showroom in Abha represents a significant milestone for Jiad Modern Automotive. It reflects our commitment to meeting the increasing demand for MG vehicles across the Kingdom and underscores the growing trust our customers place in a brand that combines exceptional performance, modern design, and competitive pricing. We are committed to delivering an outstanding customer experience through attractive sales offerings, premium after-sales services, and the availability of genuine spare parts.”
He added: “With the opening of the Abha showroom, the number of MG showrooms now reaches eight in Jeddah, Riyadh, Dammam, and Abha. We will continue to provide exceptional services that align with our strategic direction to expand our presence in the Saudi market and achieve the highest levels of customer satisfaction.”
About MG Motor:
MG Motor is a British-born automotive brand established in 1924, known for its historic models, awards, and achievements throughout the past one hundred years. MG was founded by William Morris and Cecil Kimbers and has one of the oldest car clubs in the automotive industry. Best known for its two-seat open sports cars, MG Motor also produced saloons and coupes. Since its acquisition of MG, SAIC MOTOR, as a Global Top 500 company, has opened a new chapter for this British icon. MG Motor is at the forefront of the introduction of innovative technologies and new energy vehicles for car buyers.
About Jiad Modern Motors:
Jiad Modern Motors, a Mohamed Yousuf Naghi Company, is one of the most important leading automotive companies that has succeeded in offering its latest models to customers in the Saudi market. Thanks to its track record of success based on credibility and a high reputation in the automotive sector, as well as leadership in providing after-sales services and high-quality spare parts, it will continue to strengthen its reputation as one of the most important Saudi car companies. It has received the attention of the most famous international car brands wishing to strengthen their presence in the Saudi market through partnership and alliance with the company.

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