(MENAFN- Your Wordsmiths) November 17, Dubai, UAE: CFS DIFC Ltd., part of the Continental Group, has entered a new phase of expansion, recording a 77% growth in premiums and accelerating its digital transformation agenda. The milestone builds on the Gro’p’s 30-year legacy in the Middle East and its steady evolution into a next-generation financial advisory firm focused on technology, transparency, and trust.

The firm has continued to strengthen its position as a DIFC-licensed advisory platform, widening access to long-term insurance and cross-border wealth solutions. Through partnerships with global insurers, private banks, external asset managers, multi-family offices and fiduciary advisors, Continental offers tailored structures that combine protection, planning and continuity for clients with international footprints.
Adding further momentum to this trajectory, Continental has appointed Lyndon D’Silva as SEO and Member of the Board. With more than 35 years of leadership experience at institutions including IBM, Standard Chartered, AIG, Morgan Stanley, and Concentrix, Lyndon brings a rare blend of financial-services expertise and technological insight to Continent’l’s DIFC operations. His appointment marks a pivotal moment in Contine’tal’s evolution as it strengthens its DIFC platform as a hub for innovation, transparency, and longtermgrowth.
“When we first met Lyndon, there was an instant alignment of values and visio”,” said Akshay Sardana, Managing Director, CFS DIFC Lt“.. “What began as a shared belief in better outcomes for clients has evolved into a mission to drive awareness, inclusion, and innovation across the wealth and insurance landscape. His leadership represents continuity and courage - qualities that will guide Continental as we consolidate our growth and expand our regional i”pact.”
As SEO, Lyndon will oversee the strategic direction, and the client and advisor relationships initiatives within CFS DIFC Ltd.. His role also encompasses advancing operational excellence framework and building on its legacy of trust and transparency in financial advisory.
“Continental represents an extraordinary opportunity to bring together ev’rything I’ve learned in finance andtechnology andapply it to something deeply human - helping people feel secure, empowered, andprepared for thefuture,”saidLyndon.“My goal is to build on the incredible foundation already here, energize our partners andadvisors, andposition Continental as a catalyst for progress across the region andbeyond.”
Looking forward, CFS DIFC will further advance a wide growth strategy that combines operational scale with digital depth. The firm has been expanding its advisory network and modernising internal systems to make client interactions faster and more transparent. A key step in this direction will be digitisation of its client onboarding process, an initiative designed to streamline the entire journey through advanced client screening, seamless data integration, and continuous risk monitoring.
Now in its third decade of operation, Continental is building on a strong year of growth to push ahead with new plans. The firm is adding depth to its advisory network, widening insurer partnerships, and investing in systems that make its platform faster and more responsive.
About Continental Group

The Continental Group is a leading insurance intermediary and financial services solutions provider in the GCC region. Licensed by the Central Bank of UAE, the Securities and Commodities Authority (SCA) of the UAE, and DFSA (CFS DIFC Limited from The Continental Group is regulated by the DFSA), the group represents reputed multinational and local insurance and financial institutions. Founded in 1994, Continental is the brainchild of Ashok Sardana, who built the company on three pillars: Integrity, insight and innovation. Continental’s unparalleled industry experience, embodied by a team of over 250 highly-qualified professionals, has enabled its expansion across Europe, Middle East and Asia. Its stellar track record of fostering life-time, meaningful relationships with customers is rooted in its ability to provide tailor-made, personalized solutions. It is a household name for all financial and insurance solutions at any stage of o’e’s life: Investments, savings, wealth creation, legacy, succession and protection planning, life, health, employee benefits, auto, home, and travel. The Continental Group has also been actively advocating for financial freedom & independence, financial inclusion, ESG investing, and wellbeing, through its popular podc“st “Dollars and D”rhams”.

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