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TOURISE, The Future Laboratory, And Together Group Reimagine Luxury Hospitality Through AI In New Report
(MENAFN- Mid-East Info) -p
As the luxury hospitality sector faces unprecedented competition and rapidly evolving guest mindsets, the white paper offers actionable strategies for both legacy and new brands on how to harness AI in ways that elevate and not replace the human touch at the heart of hospitality. “Luxury hospitality is at a pivotal moment. Guests expect seamless experiences, authentic recognition, and confidence in every interaction,” His Excellency Ahmed Al-Khateeb, Minister of Tourism and Chairman of TOURISE said. “AI is not an optional upgrade; it is a critical part of our sector's future advantage. This white paper provides a practical roadmap for brands to harness AI in a way that empowers staff, protects privacy, and ensures service remains distinctly human. Those who lead this transformation will define the next era of luxury travel. Christopher Sanderson, co-founder of The Future Laboratory, added:“The most powerful experiences today are those that reflect who you are and what you care about. Our research shows that luxury is moving from ownership to engagement, from transaction to relationship. AI, when rooted in brand values and deployed with care, can unlock a new level of anticipatory, emotionally intelligent service and make every guest feel known, valued, and at home, wherever they are in the world.” Drawing on exclusive research among high-value hotel guests in the UK and US, and insights from leading industry voices, the research clear shows that human connection is non-negotiable with 63% of respondents saying service should remain 'human-first', with AI valued most when it enables staff to spend more time with guests. The report identifies four innovation frontiers where AI is already reshaping expectations and unlocking new value for brands and guests alike; Curated Discovery, Seamless Journeys, Personalization at Scale, and Augmented Hospitality. About TOURISE: TOURISE is the world's premier platform shaping a new horizon for global tourism. Under the umbrella of the Saudi Ministry of Tourism, powered by the Saudi Tourism Authority, the inaugural TOURISE Summit will take place November 11–13, 2025, in Riyadh, Saudi Arabia. The event will convene visionaries from government, business, investment, tourism, and technology to drive transformative deals and deliver high-impact initiatives that redefine the future of the global tourism industry. TOURISE ensures worldwide participation while offering access to decision-makers shaping the industry's evolution. Following the Summit, TOURISE will continue as a year-round platform where bold ideas turn into real-world solutions. This is where the next 50 years of tourism are shaped. Together, we are unstoppable. About The Future Laboratory: The Future Laboratory is the world's most renowned futures consultancy. We help global brands, agencies and organisations anticipate change and turn future insights into profitable opportunities. With a unique blend of trend forecasting, consumer insight and strategic foresight, powered by our trends intelligence and consumer foresight platform LS:N Global, we equip businesses with the tools to navigate uncertainty and stay ahead. With a track record of collaboration spanning 1,000+ businesses across 50 countries, our strategic foresight specialists draw on expertise from over 20 sectors, delivering insights that are not only best-in-category but also best-in-planet. About Together Group: Together Group is a curated collective of creative consultancies, digital technology, marketing and production studios crafting the future of luxury and lifestyle experiences. Together we create and elevate brands, experiences and destinations through our profound understanding of luxury consumer desires, imaginative and immersive storytelling, meticulous design of experiences and innovative use of technology. The portfolio includes The Future Laboratory, Construct, Noë & Associates, King & Partners, Metajive, PURPLE, FRAME, North Six, Hot Pot China, OBO and Seven Dials City. The Group is present in over 10 countries across the US, EMEA and APAC.
As the luxury hospitality sector faces unprecedented competition and rapidly evolving guest mindsets, the white paper offers actionable strategies for both legacy and new brands on how to harness AI in ways that elevate and not replace the human touch at the heart of hospitality. “Luxury hospitality is at a pivotal moment. Guests expect seamless experiences, authentic recognition, and confidence in every interaction,” His Excellency Ahmed Al-Khateeb, Minister of Tourism and Chairman of TOURISE said. “AI is not an optional upgrade; it is a critical part of our sector's future advantage. This white paper provides a practical roadmap for brands to harness AI in a way that empowers staff, protects privacy, and ensures service remains distinctly human. Those who lead this transformation will define the next era of luxury travel. Christopher Sanderson, co-founder of The Future Laboratory, added:“The most powerful experiences today are those that reflect who you are and what you care about. Our research shows that luxury is moving from ownership to engagement, from transaction to relationship. AI, when rooted in brand values and deployed with care, can unlock a new level of anticipatory, emotionally intelligent service and make every guest feel known, valued, and at home, wherever they are in the world.” Drawing on exclusive research among high-value hotel guests in the UK and US, and insights from leading industry voices, the research clear shows that human connection is non-negotiable with 63% of respondents saying service should remain 'human-first', with AI valued most when it enables staff to spend more time with guests. The report identifies four innovation frontiers where AI is already reshaping expectations and unlocking new value for brands and guests alike; Curated Discovery, Seamless Journeys, Personalization at Scale, and Augmented Hospitality. About TOURISE: TOURISE is the world's premier platform shaping a new horizon for global tourism. Under the umbrella of the Saudi Ministry of Tourism, powered by the Saudi Tourism Authority, the inaugural TOURISE Summit will take place November 11–13, 2025, in Riyadh, Saudi Arabia. The event will convene visionaries from government, business, investment, tourism, and technology to drive transformative deals and deliver high-impact initiatives that redefine the future of the global tourism industry. TOURISE ensures worldwide participation while offering access to decision-makers shaping the industry's evolution. Following the Summit, TOURISE will continue as a year-round platform where bold ideas turn into real-world solutions. This is where the next 50 years of tourism are shaped. Together, we are unstoppable. About The Future Laboratory: The Future Laboratory is the world's most renowned futures consultancy. We help global brands, agencies and organisations anticipate change and turn future insights into profitable opportunities. With a unique blend of trend forecasting, consumer insight and strategic foresight, powered by our trends intelligence and consumer foresight platform LS:N Global, we equip businesses with the tools to navigate uncertainty and stay ahead. With a track record of collaboration spanning 1,000+ businesses across 50 countries, our strategic foresight specialists draw on expertise from over 20 sectors, delivering insights that are not only best-in-category but also best-in-planet. About Together Group: Together Group is a curated collective of creative consultancies, digital technology, marketing and production studios crafting the future of luxury and lifestyle experiences. Together we create and elevate brands, experiences and destinations through our profound understanding of luxury consumer desires, imaginative and immersive storytelling, meticulous design of experiences and innovative use of technology. The portfolio includes The Future Laboratory, Construct, Noë & Associates, King & Partners, Metajive, PURPLE, FRAME, North Six, Hot Pot China, OBO and Seven Dials City. The Group is present in over 10 countries across the US, EMEA and APAC.
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