(MENAFN- Mid-East Info) Turning Cans into Commitments

EEG's November Can Collection Drive Unites the Nation for Sustainability

Dubai, UAE – 8^th November 2025 –“Say YES to Recycling, NO to Carbon Emissions” – This resounding message echoed across the UAE as Emirates Environmental Group (EEG) conducted the 29^th cycle of its renowned Can Collection Drive, a flagship initiative launched in 1997 that marked the very beginning of EEG's journey to mobilise communities for environmental protection. Over nearly three decades, this landmark campaign has evolved into a powerful national movement-galvanising individuals, institutions, and industries towards a collective environmental action. Standing as a meaningful testament to the UAE's enduring commitment to sustainability, community engagement and the pursuit of a circular economy, the Can Collection Drive continues to exemplify how grassroots participation can translate into tangible climate action.

On this impactful day, participants from across the Emirates joined forces to promote the culture of recycling, resource conservation and climate consciousness. academic institutions, families, corporations, government bodies and the hospitality community alike rallied behind EEG's call for action, proving once again that sustainability in the UAE transcends sectors and generations-it is a shared duty and a proud reflection of the nation's collective spirit.

The initiative aligns with several UN SDGs - Sustainable Cities and Communities (SDG 11), Responsible Consumption and Production (SDG 12), Climate Action (SDG 13), Life Below Water (SDG 14), Life on Land (SDG 15) and Partnerships for the Goals (SDG 17) - underscoring the power of shared responsibility in advancing both national and global sustainability targets.

Key Highlights of the November 2025 Drive

• 12,946 kg of aluminium cans collected on the day
• Over 476,316 kg collected since the inception of the programme
• Participation from more than 170 entities from all the seven Emirates

These achievements symbolise the UAE's growing awareness of environmental conservation and its ongoing journey towards a net-zero future. The collective efforts of all participants helped prevent approximately 7,150 metric tonnes of CO2 emissions, directly contributing to the UAE's vision of achieving carbon neutrality by 2050.

In her remarks, Mrs. Habiba Al Mar'ashi, Co-Founder and Chairperson of Emirates Environmental Group, said:“The resounding success of the Can Collection Drive 2025 stands as a beacon of what can be achieved when a community unites with purpose. It exemplifies the UAE's enduring spirit of solidarity and shared responsibility, where individuals, educational institutions and public & private entities come together to champion the cause of sustainability. Every can collected represents far more than a metal- it embodies awareness, collective responsibility and a steadfast commitment to protecting our planet and shaping a greener, more resilient future for generations to come.

This initiative also beautifully aligns with the Year of Community, a national movement that celebrates unity, civic engagement and the collective power of people to create positive change. Through this campaign, EEG reinforces the belief that environmental protection is not a solitary pursuit but a shared national duty - one that thrives on cooperation, compassion and community spirit.”

EEG extends its sincere appreciation to all participants, government entities and corporate partners whose contributions were pivotal to the success of this campaign. The continued support of government partners; Dubai Municipality, Dubai Department of Economy and Tourism, Dubai Sustainable Tourism, Ajman Tourism and Fujairah Environment Authority - remains essential in advancing national initiatives for environmental protection and sustainable development.

EEG also expresses gratitude to its long-standing corporate partners, including American International School Abu Dhabi (AISA), Abela & Co, McDonald's UAE, RAK Ceramics, Berkeley Services, Dutco, Labotel Worker's Village, ISS Relocations, Globelink West Star Shipping L.L.C, Sharjah National Lube Oil Co. L.L.C., AG Engineering, Tristar Group and Two Season Hotel and Apartments; among others, for their unwavering commitment to responsible corporate citizenship. EEG also extends its appreciation to Al Murad Group for their role as Media Partner and Arabia CSR Network as the CSR Partner whose support was crucial to the event's success. We would like to express our sincere appreciation also to Lucky Recycling for its professional recycling services, which ensures that every can collected is recycled responsibly and efficiently in the UAE.

As the UAE advances its sustainability agenda, EEG remains steadfast in its mission to engage, educate and empower communities to take ownership of their environmental impact. The Can Collection Drive is more than a recycling campaign-it is a movement that inspires positive change, strengthens partnerships and shapes a cleaner, greener tomorrow.

Let us continue to say YES to recycling and NO to Carbon Emissions, as we collectively work towards protecting our planet and preserving its resources for generations to come.

Editors' Note:

Emirates Environmental Group (EEG) is a professional working group established in 1991 in the United Arab Emirates. It is devoted to protecting the environment through the means of education, action programmes and community involvement. EEG is actively encouraged and supported by concerned local and federal government agencies. It is the 1^st environmental NGO in the world to be ISO 14001 certified and the only organisation of its kind in the UAE with accredited status to the United Nations Convention to Combat Desertification (UNCCD) and the UN Environment Programme (UNEP).

EEG is a member of the UN Global Compact, the Global Urban Development (GUD) and the Global Investors for Sustainable Alliance (GISD). It is also a member of the One Planet Network under the programme of Sustainable Food Systems (SFS) and its Multi-Stakeholder Advisory Committee (MAC) and Global Partnership on Marine Litter (GPML), EEG is a full Member (voting) of World Packaging Organisation (WPO).

For more information, contact us: email: ...; Tel: 04-3448622; Fax: 04-3448677 and please visit our bi-lingual website: ; Follow us on LinkedIn, FB; X & Instagram: @eegemirates.

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