(MENAFN) Türkiye E-Commerce Week, set to take place in Istanbul, will assemble key figures from the nation’s digital commerce sector, which has now reached a volume of $90 billion.

The event aims to foster partnerships among entrepreneurs, investors, and corporate brands, with a particular focus on small and medium-sized enterprises (SMEs).

The Ministry of Trade is organizing the event, with support from the E-commerce Operators Association (ETID) and the Union of Chambers and Commodity Exchanges of Türkiye (TOBB) E-Commerce Council.

Anadolu will serve as the Global Communication Partner. The activities are scheduled for Nov. 21-22 at the Istanbul Lutfi Kirdar Convention Center.

According to a joint statement released by the event partners on Monday, the S2B (Startup to Business) Meetings, part of this year’s program themed “Future-Commerce,” will bring together startups, investors, and corporate brands under one roof.

The statement highlighted that the objective is to create a platform where the requirements of large enterprises can intersect with the innovative solutions of entrepreneurs, laying the groundwork for strategic alliances and next-generation partnerships.

In addition to the S2B meetings, the announcement revealed that the “Future Factory Area” will highlight the ingenuity of young entrepreneurs, startups, women leaders, universities, and technology parks.

The statement also underscored that the S2B sessions within the Future Factory will provide participants with the chance to explore new-generation business models through AI workshops, entrepreneurship games, and innovative training programs.

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