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Emirates Picks New PR Agency For Africa
(MENAFN- PRovoke)
JOHANNESBURG - International airline Emirates has picked pan-African communications and news distribution consultancy APO Group as its new public relations partner of record for Africa with immediate effect.
Under the partnership, APO Group will support Emirates by providing strategic counsel, integrated public relations, and stakeholder engagement in South Africa, Kenya, Tunisia, Uganda, Senegal, Ivory Coast, Congo, Guinea, Tanzania and Egypt.
The collaboration is designed to reinforce Emirates' visibility in the region and ensure consistent, insight-led communications that support brand and commercial objectives, it said in a statement.
By leveraging APO Group's continent-wide network and expertise, Emirates will deepen its connection with pan-African audiences, local media, and industry partners.
The appointment also reflects Emirates' continued investment in the continent and its commitment to maintaining a strong and responsive communications presence. It also aligns closely with APO Group's mission of pioneering the future of communication and being the channel for Africa's voices.
The news comes shortly after, following a multi-agency pitch involving several leading regional firms.
The mandate will see Ruder Finn Era take on communications strategy and execution across key Southeast Asian markets including Thailand, Vietnam, Indonesia, Philippines and Malaysia, for Emirates' consumer travel and B2B cargo divisions.
Under the partnership, APO Group will support Emirates by providing strategic counsel, integrated public relations, and stakeholder engagement in South Africa, Kenya, Tunisia, Uganda, Senegal, Ivory Coast, Congo, Guinea, Tanzania and Egypt.
The collaboration is designed to reinforce Emirates' visibility in the region and ensure consistent, insight-led communications that support brand and commercial objectives, it said in a statement.
By leveraging APO Group's continent-wide network and expertise, Emirates will deepen its connection with pan-African audiences, local media, and industry partners.
The appointment also reflects Emirates' continued investment in the continent and its commitment to maintaining a strong and responsive communications presence. It also aligns closely with APO Group's mission of pioneering the future of communication and being the channel for Africa's voices.
The news comes shortly after, following a multi-agency pitch involving several leading regional firms.
The mandate will see Ruder Finn Era take on communications strategy and execution across key Southeast Asian markets including Thailand, Vietnam, Indonesia, Philippines and Malaysia, for Emirates' consumer travel and B2B cargo divisions.
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