Gediminas Lipnickas

2025-11-03 03:11:11

(MENAFN- The Conversation)

Lecturer in Marketing, University of South Australia

Profile Articles Activity

Gediminas (Ged) is a marketing specialist and lecturer at the University of South Australia, with expertise in consumer behavior, innovation, and strategy. An award-winning teacher and industry consultant, his work explores how people engage with brands, technology, and markets in rapidly evolving social and commercial environments. Ged's current research interests include the impact of digital platforms on consumer decision-making, the ways innovation can drive fundamental market change, and how markets emerge in unexpected spaces, such as the trade and manufacture of counterfeit goods.

Experience

–present Lecturer in Marketing, University of South Australia

Education

2022 University of Adelaide, PhD in Marketing

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