Apparel Group has partnered with the Zahra Breast Cancer Association, led by Her Highness Princess Haifa Al-Faisal Al-Saud, to launch the“Together We Are Stronger in Pink” campaign. This initiative aims to raise awareness, promote early detection, and celebrate the resilience of women across the Kingdom.

The campaign highlights Apparel Group's long-standing commitment to empowering women and supporting impactful social causes through its CSR strategy. Centered around the color pink, the initiative transforms fashion into a symbol of awareness and unity, bringing together communities, survivors, brands, and influencers to champion a shared mission of hope and health.

As part of this collaboration, Apparel Group will activate a comprehensive awareness campaign across digital and in-store platforms, encouraging engagement from customers, employees, and influencers. A portion of sales from select brands will be donated to Zahra Association, while members of Club Apparel can earn double points and contribute directly to the cause through exclusive program features.

The campaign also includes in-store awareness booths, educational sessions, and pink ribbon distributions across Apparel Group stores in Saudi Arabia. Additionally, Apparel Group will take part in Zahra's annual Pink Walk by contributing over 2,000 participation kits and hosting an interactive booth to promote early screening and preventive care.

The campaign will also feature a“My Fight. My Story.” survivor series, spotlighting inspiring real-life stories of resilience and recovery shared across social media, and influencer-driven content to amplify the message nationwide.

Through this partnership, Apparel Group reaffirms its role as a socially responsible leader, combining purpose with progress and aligning with Saudi Arabia's vision of a healthier, more informed society.

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