(MENAFN- Action PR) Dubai, UAE; 29 October 2025 – Action Global Communications has reinforced its position as one of the UAE’s premier PR agencies within the F&B sector with the return of two former clients: Joe & the Juice and Sarood Hospitality. The pair of renewed partnerships strengthens Action’s position as a trusted partner for F&B organisations seeking strategic, informed, and impact-driven communications.

Joe and the Juice, which launched in the UAE three years ago with Action’s help, has quickly grown its reputation for freshly made juices, shakes, coffee, and sandwiches combined with a strong community-driven culture. The brand now has 27 outlets across the Emirates and, with Action’s support, plans to drive expansion and market awareness through the opening of up to 50 more.

Dubai-owned Sarood Hospitality meanwhile operates a portfolio of five concept restaurants: The Bolt Hole, The Duck Hook, Hillhouse Brasserie, The Noodle House, and Trattoria. As a legacy client of Action between 2016-2021, the brand is returning with the aim of cementing its position as one of the best home-grown hospitality groups within the region. Action will look after Sarood Hospitality’s corporate communications, as well as helping drive growth and awareness for The Noodle House and Trattoria.

Action Global Communications has been included in Caterer Middle East’s F&B PR Power List for three consecutive years, highlighting its expertise in hospitality and F&B. As one of the UAE’s longest-running integrated marketing and communications agencies, it has consistently delivered impactful ideas and tactical executions that shape perceptions, raise profiles, and protect the reputations of some of the biggest F&B brands and disruptive market entrants.

“Our experience and sector expertise evidently positions us as an ideal partner for F&B brands wanting to heighten their integrated communications activities across the UAE,” said Camilla d’Abo, Managing Director UAE at Action Global Communications. “We know F&B is an incredibly competitive sector, yet we understand these brands intimately and believe we have the ingredients to create culinary magic for Joe & the Juice and Sarood Hospitality over the coming years.”

Action celebrated 30 years of UAE operations last year by being named Best Agency in the Middle East at the PRWeek Global Awards 2024 and Best Agency of the Year – UAE by Campaign Middle East. It will provide both clients with a range of communications services, including traditional PR, influencer and brand partnerships, and creative activations.

The Action UAE hospitality client portfolio consists of renowned operators such as Waldorf Astoria properties in DIFC and on Palm Jumeirah, IHG Hotels & Resorts, Al Ghurair Investments – including its Flayva food hall and other F&B venues, Embassy Suites by Hilton Business Bay, Hilton Garden Inn, and various others. The agency also oversees communications for the Dubai Department of Economy and Tourism (DET) and its divisions, which involves liaising with national and international agencies and markets to promote Dubai’s gastronomy industry, F&B venues, and stakeholders.

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