(MENAFN- GlobeNewsWire - Nasdaq) Mobile Augmented Reality (AR) Market growth is driven by rising AR-capable smartphones, 5G/edge computing, immersive retail & gaming use-cases, and expanding enterprise/education applications.

Austin, Oct. 28, 2025 (GLOBE NEWSWIRE) -- Mobile Augmented Reality Market Size & Growth Insights:

According to the SNS Insider,“The Mobile Augmented Reality Market size was valued at USD 29.2 Billion in 2024 and is expected to reach USD 327.7 Billion by 2032, growing at a CAGR of 30.84% over 2025-2032.”

Surging Use of AR in Gaming, Social Media, and Retail Sectors Augment Market Growth Globally

One of the main drivers of market expansion is the increasing use of AR technology on mobile devices. Millions of people still play AR games, such as Pokémon GO, and AR-powered e-commerce allows virtual try-ons, which enhances customer satisfaction and boosts sales. AR is used in healthcare for remote surgery, medical education, and diagnostics. For user interaction, social media apps incorporate virtual avatars and augmented reality filters. The growth of the AR business is being accelerated by investor interest and the creation of AR gear and software by large tech companies, including Apple, Google, Meta, and others. This is raising the level of accessibility and detail in mobile AR.

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Leading Market Players with their Product Listed in this Report are:

• Apple Inc.
• Google LLC
• Microsoft Corporation
• Meta Platforms, Inc.
• Samsung Electronics Co., Ltd.
• Qualcomm Technologies, Inc.
• Sony Corporation
• Snap Inc.
• Magic Leap, Inc.
• Lenovo Group Ltd.
• Blippar Ltd.
• Wikitude GmbH
• PTC Inc.
• Vuzix Corporation
• Seiko Epson Corporation
• RealWear Inc.
• Unity Technologies
• Zappar Ltd.
• 8th Wall Inc.
• Niantic, Inc.

Mobile Augmented Reality Market Report Scope:

Report Attributes	Details
Market Size in 2024	USD 29.2 Billion
Market Size by 2032	USD 327.7 Billion
CAGR	CAGR of 30.84% From 2025 to 2032
Report Scope & Coverage	Market Size, Segments Analysis, Competitive Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segmentation	. By Component (Hardware, 3D Camera, Sensors, Processor, Others, Software, Services) . By Device Type (Smartphones, Tablets, Personal Digital Assistants (PDAs), Others) . By Application (Consumer, Healthcare, Enterprise, Commercial, Aerospace & Defense, Others)

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Key Industry Segmentation

By Component

The hardware segment dominated the Mobile Augmented Reality Market in 2024, accounting for an estimated 56% share of revenue. This dominance is driven by widespread adoption of AR-enabled smartphones, smart glasses, and headsets. The software segment is expected to register the fastest CAGR of 32% from 2025 to 2032, driven by rising demand for AR development platforms, SDKs, and AI-powered AR applications.

By Device Type

The smartphone segment held the largest market share in 2024, estimated at 43%, due to the widespread availability of AR-capable smartphones and growing consumer adoption. The PDAs/wearable AR devices segment is projected to achieve the fastest CAGR of 34% during 2025–2032, driven by adoption in healthcare, logistics, and enterprise applications.

By Application

The consumer segment dominated the market in 2024, capturing an estimated 51% of revenue, due to high adoption of AR in gaming, social media, and e-commerce. The healthcare segment is expected to record the fastest CAGR of 33% from 2025 to 2032, driven by AR applications in medical training, remote surgeries, diagnostics, and patient care.

Regional Insights:

In 2024, North America commands an estimated 38% share of the Mobile Augmented Reality Market, establishing its leadership position. Large expenditures in AR software and hardware development, widespread 5G networks, and the widespread use of AR-enabled smartphones all contribute to the region's supremacy and speed up industry expansion.

The Asia Pacific Mobile Augmented Reality Market is expected to grow at a CAGR of 36% from 2025 to 2032, driven by rapid smartphone adoption, expanding digital infrastructure, and supportive government initiatives promoting AR innovation.

Recent News:

• In 2025, Apple previewed its next-generation iPhone and iPad lineup, featuring enhanced LiDAR sensors, ARKit 2.0 software, and improved GPU performance, elevating AR interaction and precision.
• In 2025, Google launched updates to ARCore and Google Lens, offering advanced AR mapping, object recognition, and interactive features to enhance mobile AR applications.

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Exclusive Sections of the Report (The USPs):

• ADOPTION & USAGE METRICS – helps you understand regional and demographic variations in AR adoption, average usage time, and growth across key segments such as gaming, retail, and education.
• DEVICE & PLATFORM STATISTICS – helps you analyze the distribution of AR-enabled smartphones by operating system, framework compatibility (ARKit/ARCore), and hardware adaptability, offering insights into platform readiness.
• CONTENT & APPLICATION INSIGHTS – helps you identify leading AR categories by engagement level, such as entertainment and retail, and understand the balance between marker-based and markerless AR implementations.
• REVENUE & MONETIZATION METRICS – helps you evaluate AR app revenue models, including the contribution from in-app purchases, ads, and subscriptions, as well as their impact on user retention and monetization success.
• USER ENGAGEMENT & RETENTION INDEX – helps you measure repeat usage, session duration, and loyalty trends, revealing how content quality and interactivity influence sustained AR app engagement.

About Us:

SNS Insider is one of the leading market research and consulting agencies that dominates the market research industry globally. Our company's aim is to give clients the knowledge they require in order to function in changing circumstances. In order to give you current, accurate market data, consumer insights, and opinions so that you can make decisions with confidence, we employ a variety of techniques, including surveys, video talks, and focus groups around the world.

CONTACT: Contact Us: Rohan Jadhav - Principal Consultant Phone: +1-315 636 4242 (US) | +44- 20 3290 5010 (UK)

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